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~subject:"Brand image"
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Brand image
Konsumentenverhalten
78,392
Consumer behaviour
77,963
Beziehungsmarketing
25,010
Relationship marketing
24,982
Service quality
20,495
Dienstleistungsqualität
20,480
Customer satisfaction
13,644
Kundenzufriedenheit
13,508
Theorie
12,884
Theory
12,644
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12,485
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12,235
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8,979
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8,705
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8,700
USA
8,482
Germany
8,427
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8,225
Markenführung
8,158
Brand management
8,154
Markenimage
7,025
Mitarbeiterbindung
6,309
Employee retention
6,307
Online-Handel
5,988
Online retailing
5,970
Social Web
5,829
Social web
5,825
Perception
5,321
Wahrnehmung
5,254
Online-Marketing
5,146
Internet marketing
5,100
Einzelhandel
4,813
Electronic Commerce
4,778
Retail trade
4,711
E-commerce
4,605
Emotion
4,474
Brand
4,385
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4,374
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Phau, Ian
30
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27
Loureiro, Sandra Maria Correia
26
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21
Usman, Osly
21
Han, Heesup
20
Bang, Nguyen
19
Melewar, T. C.
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Abhigyan
17
Ekinci, Yuksel
15
Huber, Frank
15
Gil Saura, Irene
14
King, Ceridwyn
14
MacInnis, Deborah J.
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
De Chernatony, Leslie
13
Khamitov, Mansur
13
Bauer, Hans H.
12
Fetscherin, Marc
12
Gierl, Heribert
12
Keller, Kevin Lane
12
Kumar, Vikas
12
Park, C. Whan
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Wiedmann, Klaus-Peter
12
Wong, IpKin Anthony
12
Batra, Rajeev
11
Das, Gopal
11
Foroudi, Pantea
11
Grohmann, Bianca
11
Hyun, Sunghyup Sean
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Christodoulides, George
10
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Edward Elgar Publishing
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
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1
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1
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1
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1
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Journal of business research : JBR
375
The journal of product & brand management
250
Journal of retailing and consumer services
228
The journal of brand management : an international journal
226
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
94
European journal of marketing : EJM
79
Journal of marketing communications
75
Journal of international consumer marketing
70
International journal of hospitality management
69
The journal of consumer marketing
59
Marketing intelligence & planning
57
International marketing review
54
Journal of global marketing
53
Journal of travel and tourism marketing
53
Marketing letters : a journal of research in marketing
51
Cogent business & management
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of fashion marketing and management
47
International journal of consumer studies
46
Journal of strategic marketing
46
Journal of marketing
44
Journal of promotion management : innovations in planning and applied research
44
International journal of internet marketing and advertising : IJIMA
43
Journal of Islamic marketing
43
Journal of marketing management : MM
43
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of the Academy of Marketing Science
39
Tourism management : research, policies, practice
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
International journal of advertising : the review of marketing communications
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
34
International journal of advertising : the quarterly review of marketing communications
33
SpringerLink / Bücher
33
Journal of business ethics : JOBE
32
Journal of hospitality marketing & management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
Qualitative market research : an international journal
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ECONIS (ZBW)
6,988
RePEc
1
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1
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date (oldest first)
1
How does brand misconduct affect the brand-customer relationship?
Hsiao, Chih-Hui
;
Shen, George C.
;
Chao, Pei-Ju
- In:
Journal of business research : JBR
68
(
2015
)
4
,
pp. 862-866
Persistent link: https://www.econbiz.de/10010504959
Saved in:
2
The impact of hotel attributes, well-being
perception
, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
3
Managing
customers
' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer
perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
4
Perceptions of others, mindfulness, and brand experience in retail service setting
Ngo, Liem Viet
;
Northey, Gavin
;
Duffy, Sarah
;
Hoang Thi …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 43-52
Persistent link: https://www.econbiz.de/10011598567
Saved in:
5
Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross
;
Teheri, Babak
;
MacIntosh, Robert
; …
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
6
,
pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
Saved in:
6
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
7
The antecedents and consequences of brand authenticity in the restaurant industry : robot service
employees
versus human service
employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
8
Changing
perception
of consumers towards Nepalese insurance products
Rawat, Ramesh
- In:
Nepalese journal of economics : a publication of …
3
(
2019
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10013204453
Saved in:
9
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
10
Impact of computer-generated images on LODGSCAPE perceptions and visit intentions
Bogicevic, Vanja
;
Bujisic, Milos
;
Choi, Hyeyoon
;
Smith, …
- In:
Journal of hospitality marketing & management
26
(
2017
)
4
,
pp. 416-442
Persistent link: https://www.econbiz.de/10011707127
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