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~subject:"China"
~subject:"Viral marketing"
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China
Viral marketing
Electronic Commerce
23,327
E-commerce
20,659
Social Web
19,936
Social web
19,903
Taiwan
13,563
Online-Marketing
12,717
Internet marketing
12,498
Konsumentenverhalten
11,726
Consumer behaviour
11,707
Logistik
11,072
Online-Handel
10,917
Online retailing
10,863
Logistics
9,780
Internet
6,636
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5,914
Supply chain
5,910
Logistikdienstleister
5,398
Logistics provider
5,386
Theorie
4,919
Theory
4,887
Beziehungsmarketing
4,498
Relationship marketing
4,487
Deutschland
4,386
Germany
4,097
Digitalisierung
3,436
Digitization
3,202
USA
3,093
United States
3,010
Virales Marketing
3,002
Soziales Netzwerk
2,555
Welt
2,513
World
2,500
Markenführung
2,475
Brand management
2,466
Social network
2,373
Informationstechnik
2,274
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2,221
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Law, Chun Hung Roberts
16
Lee, Shao-ju
16
Liu, Binglian
16
Wang, Ling
16
McAleer, Michael
14
Akram, Umair
12
Chow, Peter C. Y.
12
Filieri, Raffaele
12
Jin, Ginger Zhe
12
Ye, Qiang
12
Lai, Fujun
11
Law, Rob
11
Liu, Bing-lian
11
Liu, Yong
11
Chang, Chia-Lin
10
Lee, Soocheol
10
Tan, Yong
10
Bigné Alcañiz, J. Enrique
9
Duan, Wenjing
9
Fung, Kwok-chiu
9
Gälli, Anton
9
Herrmann-Pillath, Carsten
9
Li, Xiang
9
Pavlou, Paul A.
9
Wang, Ying
9
Xiao, Jian-hua
9
Chu, Zhaofang
8
Gopinath, Shyam
8
Gu, Bin
8
Hayakawa, Kazunobu
8
Hong, Junjie
8
Hong, Yili
8
Hsu, Shu-Han
8
Hu, Nan
8
Kim, Jong Min
8
Liu, Weihua
8
Loureiro, Sandra Maria Correia
8
Lu, Yaobin
8
Mariani, Marcello M.
8
Mayzlin, Dina
8
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National Bureau of Economic Research
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Deutscher Dialogmarketing Verband
9
Springer Fachmedien Wiesbaden
8
Institute of Developing Economies, Japan External Trade Organization (JETRO)
6
Institute of Southeast Asian Studies
5
Stiftung Wissenschaft und Politik
5
Ajia Keizai Kenkyūsho <Chiba>
4
Commission on Extraterritorial Jurisdiction in China
4
Edward Elgar Publishing
4
USA / Congress / Senate / Committee on Foreign Relations
4
East Asian Institute <Singapur>
3
IEEE Computer Society
3
Industrial Development and Investment Center <Taipeh>
3
International Bank for Reconstruction and Development
3
International Labour Organization (ILO), United Nations
3
Ministry of Education
3
Nan kai da xue
3
OECD
3
Republic of China
3
Springer-Verlag GmbH
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
World Scientific Publishing Co. Pte. Ltd.
3
American Enterprise Institute for Public Policy Research
2
Bundesstelle für Außenhandelsinformation <Köln>
2
Deutsche Gesellschaft für Internationale Zusammenarbeit
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EcoMod Network
2
Economic and Social Commission for Asia and the Pacific (ESCAP), United Nations
2
Forschungsinstitut für Wirtschaftlich-Technische Entwicklungen in Japan und im Pazifikraum
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Friedrich-Schiller-Universität Jena
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Griswold Center for Economic Policy Studies, Department of Economics
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House of Representatives
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IGI Global
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International Conference on Management of E-Commerce and E-Government <2003, Nanchang>
2
Nomos Verlagsgesellschaft
2
PriceWaterhouse and Co. <New York, NY>
2
Symposium on Greater China <1994, Duisburg>
2
United States / Congress / House / Committee on International Relations / Subcommittee on Future Foreign Policy Research and Development
2
Universität Mannheim
2
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Journal of business research : JBR
138
Journal of retailing and consumer services
91
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
International journal of hospitality management
61
Issues & studies : a social science quarterly on China, Taiwan, and East Asian affairs
59
Tourism management : research, policies, practice
57
International journal of internet marketing and advertising : IJIMA
56
Electronic commerce research
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
Information systems research : ISR
47
SpringerLink / Bücher
45
Journal of marketing communications
41
Journal of electronic commerce research : JECR
40
Technological forecasting & social change : an international journal
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of hospitality marketing & management
33
Journal of internet commerce
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of management information systems : JMIS
32
Journal of travel and tourism marketing
31
Psychology & marketing
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
27
International journal of contemporary hospitality management
26
International journal of electronic marketing and retailing : IJEMR
26
International journal of advertising : the review of marketing communications
25
Asia Pacific journal of marketing and logistics
24
Journal of marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of advertising research
22
Journal of global marketing
22
International journal of logistics : research and applications
21
Journal of marketing management : MM
21
Journal of promotion management : innovations in planning and applied research
21
Electronic markets : the international journal on networked business
20
Finance research letters
20
Public Space in Urban Asia
20
European journal of marketing : EJM
19
International journal of consumer studies
19
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Source
All
ECONIS (ZBW)
5,933
RePEc
103
USB Cologne (EcoSocSci)
35
EconStor
20
BASE
3
OLC EcoSci
3
Other ZBW resources
2
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Showing
1
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10
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6,099
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date (oldest first)
1
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
2
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
3
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews
Furner, Christopher P.
- In:
International journal of services technology and management
20
(
2014
)
1/2/3
,
pp. 14-30
Persistent link: https://www.econbiz.de/10010505409
Saved in:
6
Crowd sourcing and e-commerce : Chinese online reviews
Sukaini, Ali Khalaf Mohammed Al
;
Zhang, Jing
- In:
Inventi impact: international trade
(
2017
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10011689036
Saved in:
7
Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan
;
Ghouth, Alaa
- In:
Journal of management research
10
(
2018
)
3
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
Saved in:
8
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
9
Impacts of social media on the buying intention of the consumers in Edinburgh, UK
Al-Shawabkeh, Abdallah
;
Nuseir, Mohammed T.
;
Aljumah, Ahmad
- In:
International journal of procurement management
14
(
2021
)
4
,
pp. 470-486
Persistent link: https://www.econbiz.de/10012595864
Saved in:
10
How managerial responses to online reviews affect customer satisfaction : an empirical study based on additional reviews
Zhao, Yan
;
Wen, Lingling
;
Feng, Xiangnan
;
Li, Ran
;
Lin, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305219
Saved in:
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