//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"China"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Applying transaction utility t...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
China
Consumer behaviour
47
Konsumentenverhalten
45
Marketing management
10
Youth
10
Advertising
9
Asia
9
Cultural identity
9
Jugendliche
9
Kulturelle Identität
9
Marketing
9
Marketingmanagement
9
Einzelhandel
8
Neuseeland
8
New Zealand
8
Retail trade
8
Advertising effects
7
Religion
7
Werbewirkung
7
Asien
6
Food consumption
6
Islam
6
National culture
6
Nationalkultur
6
Werbung
6
Bibliometrics
5
Bibliometrie
5
Fashion
5
Higher education institution
5
Hochschule
5
Hong Kong
5
India
5
Islamic finance
5
Islamisches Finanzsystem
5
Lebensmittelkonsum
5
Sales promotion
5
Social values
5
Soziale Werte
5
Students
5
Studierende
5
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
1
Book section
1
research-article
1
Language
All
English
13
Undetermined
1
Author
All
Fam, Kim-Shyan
12
Waller, David S.
4
Yang, Zhilin
4
Bardakci, Ahmet
1
Che, Yu
1
Christy, Timothy P.
1
Chung, Kim Choy
1
Cyril de Run, Ernest
1
Edu, Tudor
1
Fam, Ernest Cyril de Run and Paurav Shukla, Kim-Shyan
1
Fam, Kim
1
Fon Sim Ong
1
Gazley, Aaron
1
Gray, Vaughan
1
Grohs, Reinhard
1
He, Jian
1
Holdsworth, David K.
1
Kadirov, Djavlonbek
1
Krisjanous, Jayne
1
Li, Qi
1
Li, Yongqiang
1
Liu, Yang
1
McNeill, Lisa S.
1
Negricea, Costel
1
Richard, James E.
1
S. Waller, David
1
Singh, Gurmeet
1
Vuchkovski, Davor
1
Waller, David
1
Zaharia, Razvan
1
Zeng, Fue
1
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific journal of marketing and logistics
1
Economic research
1
European journal of international management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Chinese culture and management : IJCCM
1
Journal of Business Ethics
1
Journal of East-West business
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour : an international research review
1
Journal of promotion management : JPM
1
The international review of retail, distribution and consumer research
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
RePEc
1
Other ZBW resources
1
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim-Shyan
- In:
Advertising and communication : proceedings 4th …
,
(pp. 161-167)
.
2005
Persistent link: https://www.econbiz.de/10003353795
Saved in:
2
Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Negricea, Costel
;
Fam, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
Saved in:
3
Addressing the advertising of controversial products in China : an empirical approach
Fam, Kim-Shyan
;
Waller, David S.
;
Yang, Zhilin
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 43-58
Persistent link: https://www.econbiz.de/10003906565
Saved in:
4
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim-Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
5
Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?
Zeng, Fue
;
Yang, Zhilin
;
Li, Yongqiang
;
Fam, Kim-Shyan
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 395-404
Persistent link: https://www.econbiz.de/10008991583
Saved in:
6
Controversial product advertising in China : perceptions of three generational cohorts
Fam, Kim-Shyan
;
Waller, David S.
;
Fon Sim Ong
;
Yang, Zhilin
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 461-469
Persistent link: https://www.econbiz.de/10003789915
Saved in:
7
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim-Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
8
Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan
;
Fam, Kim-Shyan
;
Che, Yu
;
Singh, Gurmeet
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
Saved in:
9
Attitudes towards sexual images in Chinese advertisements by religion
Waller, David S.
;
Fam, Kim-Shyan
- In:
International journal of Chinese culture and management …
3
(
2015
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011386017
Saved in:
10
Sales promotion in the supermarket industry : a four country case comparison
McNeill, Lisa S.
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 243-260
Persistent link: https://www.econbiz.de/10009571547
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->