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Consumer behaviour
Konsumentenverhalten
82
Theorie
72
Theory
72
Market research
28
Marktforschung
28
Marketing
27
Beziehungsmarketing
22
Relationship marketing
22
Advertising effects
20
Estimation theory
20
Schätztheorie
20
Werbewirkung
20
Bayesian inference
16
Bayes-Statistik
15
Conjoint analysis
14
Conjoint-Analyse
14
Einzelhandel
14
Kundenbindungsprogramm
14
Loyalty program
14
Retail trade
14
Experiment
13
Brand management
12
Internet marketing
12
Markenführung
12
Marktsegmentierung
12
Online retailing
12
Online-Handel
12
Online-Marketing
12
Werbung
12
Advertising
11
Decision
11
Entscheidung
11
Meta-Analyse
11
Meta-analysis
11
Market segmentation
10
Mathematical programming
10
Mathematische Optimierung
10
Netherlands
10
Niederlande
10
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Online availability
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Undetermined
30
Free
17
Type of publication
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Article
57
Book / Working Paper
25
Type of publication (narrower categories)
All
Article in journal
51
Aufsatz in Zeitschrift
51
Arbeitspapier
6
Working Paper
6
Aufsatz im Buch
4
Book section
4
Graue Literatur
4
Non-commercial literature
4
Case study
1
Collection of articles of several authors
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Sammelwerk
1
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Language
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English
82
Author
All
Bijmolt, Tammo H. A.
43
Wedel, Michel
40
Pieters, Rik
12
Verhoef, Peter C.
6
Dorotic, Matilda
5
Haaijer, Rinus
4
Kamakura, Wagner A.
4
Breugelmans, Els
3
Bronnenberg, Bart J.
3
DeSarbo, Wayne S.
3
Franses, Philip Hans
3
Heerde, Harald J. van
3
Lans, Ralf van der
3
Paap, Richard
3
Pieters, F. G. M. (Rik)
3
Rooderkerk, Robert P.
3
Shi, Savannah Wei
3
Batra, Rajeev
2
DeSarbo, Wayne
2
Delre, Sebastiano A.
2
Fok, Dennis
2
Frambach, Rudolf T.
2
Gijsenberg, Maarten J.
2
Harms, Bianca
2
Hirche, Christian F.
2
Hoekstra, Janita Cornelia
2
Kalyanam, Kirthi
2
Krafft, Manfred
2
Leeflang, Peter
2
Liu, Xuan
2
Luceri, Beatrice
2
Melnyk, Valentyna
2
Nierop, Johannes Erjen Maurice van
2
Paas, Leonard J.
2
Risselada, Hans
2
Sesé, F. Javier
2
Sándor, Zsolt
2
Vafainia, Saeid
2
Vermunt, Jeroen K.
2
Viswanathan, Vijay
2
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Institution
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Center for Economic Research <Tilburg>
1
Erasmus Research Institute of Management
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing research : JMR
6
Journal of marketing
5
Journal of business research : JBR
4
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
Marketing science
3
Robert H. Smith School Research Paper
3
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
SOM research reports
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Conjoint measurement : methods and applications
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer engagement marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
ERIM report series research in management
1
Econometric Institute research papers
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of management reviews : IJMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing
1
Journal of marketing research
1
Journal of media business studies
1
Journal of the American Statistical Association : JASA
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing and consumer psychology series
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Review of marketing research : Vol. 4
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
82
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1
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
2
Extending dynamic segementation with lead generation : a latent class Markov analysis
Paas, Leonard J.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001871423
Saved in:
3
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
4
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
5
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
6
Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.
;
Frambach, Rudolf T.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
Saved in:
7
Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
8
Loyalty programmes : current knowledge and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
9
Dynamic effects of sponsoring : how sponsorship awareness develops over time
Walraven, Merel
;
Bijmolt, Tammo H. A.
;
Koning, Ruud Hans
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10010373242
Saved in:
10
Dynamic effects of social influence and direct marketing on the adoption of high-technology products
Risselada, Hans
;
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 52-68
Persistent link: https://www.econbiz.de/10010345572
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