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Staged estimation of international diffusion models : an application to global cellular telephone adoption
Dekimpe, Marnik G. - In: Technological forecasting & social change : an … 57 (1998) 1, pp. 105-132
Persistent link: https://www.econbiz.de/10001337041
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Hasznosság és tipikusság : valóban különböznek egymástól?
Sárváry, Miklós - In: Közgazdasági szemle : a magyar Tudományos Akadémia … 42 (1995) 6, pp. 571-581
Persistent link: https://www.econbiz.de/10001184251
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Consumer privacy choices and (un)targeted advertising along the purchase journey
Choi, W. Jason; Jerath, Kinshuk; Sárváry, Miklós - In: Journal of marketing research 60 (2023) 5, pp. 889-907
Persistent link: https://www.econbiz.de/10014384290
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Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
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Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
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How incumbent firms foster consumer expectations, delay launch but still win the markets for next generation products
Banerjee, Sumitro; Sárváry, Miklós - In: Quantitative marketing and economics : QME 7 (2009) 4, pp. 445-481
Persistent link: https://www.econbiz.de/10003908619
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Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph; Katona, Zsolt; Chattopadhyay, Amitava; … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 1, pp. 122-136
Persistent link: https://www.econbiz.de/10003861096
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CAM : a spreading activation network model of subcategory construction
Katona, Zsolt; Lajos, Joseph; Chattopadhyay, Amitava; … - 2006
Persistent link: https://www.econbiz.de/10003406609
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CAM : a spreading activation network model of subcategory postioning when categorization uncertainty is high
Katona, Zsolt; Lajos, Joseph; Chattopadhyay, Amitava; … - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003565217
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Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal; Katona, Zsolt; Sárváry, Miklós - In: Journal of marketing 81 (2017) 4, pp. 109-126
Persistent link: https://www.econbiz.de/10011734907