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Impulse versus opportunistic purchasing during a grocery shopping experience
Massara, Francesco; Melara, Robert D.; Liu, Sandra S. - In: Marketing letters : a journal of research in marketing 25 (2014) 4, pp. 361-372
Persistent link: https://www.econbiz.de/10010439169
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Asymmetric perception of sparse shelves in retail displays
Massara, Francesco; Porcheddu, Daniele; Melara, Robert D. - In: Journal of retailing 90 (2014) 3, pp. 321-331
Persistent link: https://www.econbiz.de/10010408225
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Affect transfer from national brands to store brands in multi-brand stores
Massara, Francesco; Scarpi, Daniele; Melara, Robert D.; … - In: Journal of retailing and consumer services 45 (2018), pp. 103-110
Persistent link: https://www.econbiz.de/10011929905
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Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco; Porcheddu, Daniele; Melara, Robert D. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
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The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao; Chen, Jie; Alden, Dana L.; Chen, Qimei - In: Journal of international marketing 31 (2023) 1, pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
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Anticipating regret and consumers' preferences for counterfeit luxury products
Chen, Jie; Teng, Lefa; Liu, ShiXiong; Zhu, Huihuang - In: Journal of business research : JBR 68 (2015) 3, pp. 507-515
Persistent link: https://www.econbiz.de/10010495370
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Specification seeking : how product specifications influence consumer preference
Hsee, Christopher K.; Yang, Yang; Gu, Jangjie; Chen, Jie - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 952-966
Persistent link: https://www.econbiz.de/10003861943
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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Counterfeit luxuries : does moral reasoning strategy influence consumers' pursuit of counterfeits?
Chen, Jie; Teng, Lefa; Liao, Yonghai - In: Journal of business ethics : JOBE 151 (2018) 1, pp. 249-264
Persistent link: https://www.econbiz.de/10011903010
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It pays off to be authentic : an examination of direct versus indirect brand mentions on social media
Hu, Miao; Chen, Jie; Chen, Qimei; He, Wei - In: Journal of business research : JBR 117 (2020), pp. 19-28
Persistent link: https://www.econbiz.de/10012285283