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The impact of customers' relational models on price-based defection

Kaltcheva, Velitchka D.; Winsor, Robert D.; Parasuraman, A. - In: Journal of marketing theory and practice 18 (2010) 1, pp. 5-22

Persistent link: https://www.econbiz.de/10003947362

A mixed-method approach to examining brand-consumer interactions driven by social media

Rohm, Andrew; Kaltcheva, Velitchka D.; Milne, George R. - In: Journal of research in interactive marketing : … 7 (2013) 4, pp. 295-311

Persistent link: https://www.econbiz.de/10010222781

Front-of-package product labels : influences of varying nutritional food labels on parental decisions

Bui, M̃y; Kaltcheva, Velitchka D.; Patino, Anthony; … - In: The journal of product & brand management 22 (2013) 5/6, pp. 352-361

Persistent link: https://www.econbiz.de/10010224845

Customers' relational models as determinants of customer engagement value

Kaltcheva, Velitchka D.; Patino, Anthony; Laric, Michael V. - In: The journal of product & brand management 23 (2014) 1, pp. 55-61

Persistent link: https://www.econbiz.de/10010358981

Alan P. Fiske's relational models framework : applications to customers' relationships with service marketers

Kaltcheva, Velitchka D.; Winsor, Robert D.; Patino, Anthony - In: Customer relations, (pp. 1-36). 2011

Persistent link: https://www.econbiz.de/10008988073

Impact of retail environment extraordinariness on customer self-concept

Kaltcheva, Velitchka D.; Patino, Anthony; Chebat, … - In: Journal of business research : JBR 64 (2011) 6, pp. 551-557

Persistent link: https://www.econbiz.de/10008988833

Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions

Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: The journal of consumer marketing 33 (2016) 2, pp. 135-144

Persistent link: https://www.econbiz.de/10011524154

Social media and value creation : the role of interaction satisfaction and interaction immersion

Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 121-133

Persistent link: https://www.econbiz.de/10011616016

Demographics, attitudes, and technology readiness : A cross-cultural analysis and model validation

Rojas-Méndez, José I.; Parasuraman, A.; Papadopoulos, … - In: Marketing Intelligence & Planning 35 (2017) 1, pp. 18-39

Purpose The purpose of this paper is to test the cross-cultural validity of the Technology Readiness Index (TRI) (Parasuraman, 2000) and explore how demographics and attitudinal variables may help to explain adoption and use of technology-based products and services. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014947349

The behavioral consequences of repeated flight delays

Ferrer, Juan-Carlos; Oliveira, Paulo Rocha e; … - In: Journal of air transport management 20 (2012), pp. 35-38

Persistent link: https://www.econbiz.de/10009703850