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Cultural comparison for the acceptance of online apparel customization

Cho, Hira; Wang, Yun - In: The journal of consumer marketing 27 (2010) 6, pp. 550-557

Persistent link: https://www.econbiz.de/10008772876

Acceptance of online customization for apparel shopping

Cho, Hira; Fiorito, Susan S. - In: International journal of retail & distribution management 37 (2009) 5, pp. 389-407

Persistent link: https://www.econbiz.de/10009521996

Effects of design factors on store image and expectation of merchandise quality in web-based stores

Oh, Jungmi; Fiorito, Susan S.; Cho, Hira; Hofacker, … - In: Journal of retailing and consumer services 15 (2008) 4, pp. 237-249

Persistent link: https://www.econbiz.de/10003729826

Why do consumers leave fast fashion stores? : role of shoppers' confusion

Hwang, Joohye; Tung, Tsun-Yin; Cho, Hira - In: Journal of fashion marketing and management 28 (2024) 1, pp. 186-207

Persistent link: https://www.econbiz.de/10014495513

Social network online communities: information sources for apparel shopping

Park, Huiju; Cho, Hira - In: Journal of Consumer Marketing 29 (2012) 6, pp. 400-411

Purpose – This study aims to understand how social network online communities affect information seeking behavior and decision making for apparel shopping. Design/methodology/approach – An empirical study was conducted using a developed research model that hypothesized the effects of...

Persistent link: https://www.econbiz.de/10014848983

Acceptance of online customization for apparel shopping

Cho, Hira; Fiorito, Susan S. - In: International Journal of Retail & Distribution Management 37 (2009) 5, pp. 389-407

Purpose – The purpose of this paper is to identify the determinants of successful customization of apparel in e‐retailing and to provide managerial suggestions for strategic planning. Design/methodology/approach – Using an online survey, data are collected from 300 female adults in the US...

Persistent link: https://www.econbiz.de/10014803420

What makes brand social media posts engaging? : an integrative framework and future research agenda

Deng, Qi; Hine, Michael J.; Ji, Shaobo; Wang, Yun - In: Journal of internet commerce 22 (2023) 1, pp. 1-39

Persistent link: https://www.econbiz.de/10013547764

A thematic exploration of social media analytics in marketing research and an agenda for future inquiry

Wang, Yun; Deng, Qi; Rod, Michel; Ji, Shaobo - In: Journal of strategic marketing 29 (2021) 6, pp. 471-491

Persistent link: https://www.econbiz.de/10012588440

Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media

Deng, Qi; Wang, Yun; Rod, Michel; Ji, Shaobo - In: Industrial marketing management : the international … 99 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10013206382