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Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations

Carlson, Brad D.; Mowen, John C.; Fang, Xiang - In: Psychology & marketing 26 (2009) 8, pp. 689-713

Persistent link: https://www.econbiz.de/10003867767

Visual product aesthetics : A hierarchical analysis of its trait and value antecedents and its behavioral consequences

Mowen, John C.; Fang, Xiang; Scott, Kristin - In: European Journal of Marketing 44 (2010) 11/12, pp. 1744-1762

Purpose – The purpose of this paper is to investigate the nomological net of the construct of the centrality of visual product aesthetics (CVPA). Design/methodology/approach – A hierarchical model of personality is employed to investigate the nomological net of CVPA. The hierarchical model...

Persistent link: https://www.econbiz.de/10014722698

Building brands through brand alliances : combining warranty information with a brand ally

Fang, Xiang; Gammoh, Bashar S.; Voss, Kevin E. - In: The journal of product & brand management 22 (2013) 2, pp. 153-160

Persistent link: https://www.econbiz.de/10009745805

How does a brand ally affect consumer evaluations of a focal brand?

Voss, Kevin E.; Gammoh, Bashar S.; Fang, Xiang - In: Psychology & marketing 29 (2012) 12, pp. 929-940

Persistent link: https://www.econbiz.de/10009691215

Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand

Mishra, Sanjay; Singh, Surendra N.; Fang, Xiang; Yin, … - In: The journal of product & brand management 26 (2017) 2, pp. 159-176

Persistent link: https://www.econbiz.de/10011700748

The influence of status differentiation on vertical brand extension : intercultural and intracultural comparisons

Fang, Xiang; Lin, Shengdong - In: Nankai business review international 8 (2017) 4, pp. 404-423

Persistent link: https://www.econbiz.de/10011811885

Power distance belief and brand personality evaluations

Wang, Xuehua; Wang, Xiaoyu; Fang, Xiang; Jiang, Qingyun - In: Journal of business research : JBR 84 (2018), pp. 89-99

Persistent link: https://www.econbiz.de/10011802786

Necessary evil : a strategy to manage dysfunctional customer behavior

Huang, Yu-Shan; Fang, Xiang; Liu, Ruping - In: The journal of services marketing 36 (2022) 5, pp. 741-753

Persistent link: https://www.econbiz.de/10013407597

Service robots : the dynamic effects of anthropomorphism and functional perceptions on consumers' responses

So, Kevin Kam Fung; Kim, Hyunsu; Liu, Qing; Fang, Xiang; … - In: European journal of marketing 58 (2024) 1, pp. 1-32

Persistent link: https://www.econbiz.de/10014466289

Promoting product idea contribution of heterogeneous users for product improvement in online innovation communities

Liu, Wei; Chai, Ruirui; Cao, Xinyan; Fang, Xiang; Yang, Yu - In: International journal of production research 61 (2023) 11, pp. 3599-3620

Persistent link: https://www.econbiz.de/10014365253