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~subject:"Consumer behaviour"
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An examination of sales promot...
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Consumer behaviour
Konsumentenverhalten
38
China
25
Advertising
10
Cultural identity
10
Kulturelle Identität
10
Marketing
10
New Zealand
10
Advertising effects
9
Asia
9
Marketing management
9
Neuseeland
9
Theorie
9
Theory
9
Werbewirkung
9
Einzelhandel
8
Marketingmanagement
8
Retail trade
8
Religion
7
Werbung
7
Asien
6
Customer satisfaction
6
Dienstleistungsqualität
6
Islam
6
Jugendliche
6
Kundenzufriedenheit
6
National culture
6
Nationalkultur
6
Service quality
6
Youth
6
Air pollution
5
Beziehungsmarketing
5
Environmental policy
5
Firm performance
5
Food consumption
5
Higher education institution
5
Hochschule
5
Hong Kong
5
India
5
Islamic finance
5
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Online availability
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Undetermined
19
Free
3
Type of publication
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Article
33
Book / Working Paper
6
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Article in journal
33
Aufsatz in Zeitschrift
33
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
1
Book section
1
Konferenzschrift
1
research-article
1
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Language
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English
39
Author
All
Fam, Kim-Shyan
30
Seo, Yuri
4
Hiram Ting
3
Holdsworth, David K.
3
McNeill, Lisa S.
3
Buchanan-Oliver, Margo
2
Cheah, Jun-Hwa
2
Cheung, Wah-leung
2
Chung, Kim Choy
2
Edu, Tudor
2
Fam, Kim
2
Garry, Tony
2
Gnoth, Juergen
2
Grohs, Reinhard
2
Guthrie, John
2
Li, Qi
2
Liu, Yang
2
Negricea, Costel
2
Potdar, Balkrushna
2
Prendergast, Gerard
2
Richard, James E.
2
Waller, David
2
Yang, Lin
2
Zaharia, Razvan
2
Zhang, Honghong
2
Bazylewich, Martin
1
Boon Liat Cheng
1
Capel, Celine Marie
1
Cham, Tat Huei
1
Cheng, Mingming
1
Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Chung, Kim
1
Chung, Kim-choy
1
Cruz, Angela Gracia B.
1
Cyril de Run, Ernest
1
Dai, Xin
1
Devi, Karishma Kavita
1
Ding, Zhonghui
1
Fam, Ernest Cyril de Run and Paurav Shukla, Kim-Shyan
1
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Institution
All
MAG Scholar Global Business, Marketing & Tourism Conference <27., 2017, Katowice>
1
Published in...
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Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Journal of Islamic marketing : JIMA
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Qualitative market research : an international journal
2
Tourism management : research, policies, practice
2
Asia Pacific Journal of Marketing and Logistics
1
Asia-Pacific journal of business administration
1
Australian journal of management
1
Economic research
1
Harmony versus conflict in Asian business : managing in a turbulent era
1
International journal of Chinese culture and management : IJCCM
1
International journal of business and economics
1
International journal of consumer studies
1
International journal of quality & reliability management
1
Journal of Asia Pacific business
1
Journal of financial services marketing : JFSM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of strategic marketing
1
Psychology & marketing
1
Scientific publication
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
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ECONIS (ZBW)
38
Other ZBW resources
1
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1
Attributes of likeable television commercials in Asia
Fam, Kim-Shyan
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 418-432
Persistent link: https://www.econbiz.de/10003768848
Saved in:
2
Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Negricea, Costel
;
Fam, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
Saved in:
3
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim-Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
4
Guest editorial: Special issue : the female consumer in the 21st century
Johnstone, Micael-Lee
;
Fam, Kim-Shyan
- In:
Qualitative market research : an international journal
16
(
2013
)
3
,
pp. 248-252
Persistent link: https://www.econbiz.de/10009765595
Saved in:
5
Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.
;
Fam, Kim-Shyan
;
Chung, Kim
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
Saved in:
6
The influence of religion on Islamic mobile phone banking services adoption
Sun, Susan
;
Goh, Tiong
;
Fam, Kim-Shyan
;
Yang, Xue
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10009539258
Saved in:
7
Consumers' views of Feng Shui : antecedents and behavioral consequences
Luk, Chung-leung
;
Wan, Wendy W. N.
;
Chow, Raymond P. M.
; …
- In:
Psychology & marketing
29
(
2012
)
7
,
pp. 488-501
Persistent link: https://www.econbiz.de/10009565200
Saved in:
8
Impact of cultural values on young consumers' choice of international tertiary education
Chung, Kim-choy
;
Fam, Kim-Shyan
;
Holdsworth, David K.
- In:
Asia-Pacific journal of business administration
1
(
2009
)
1
,
pp. 54-67
Persistent link: https://www.econbiz.de/10003915439
Saved in:
9
Exploring a consumption value model for Islamic mobile banking adoption
Goh, Tiong Thye
;
Mohd Suki, Norazah
;
Fam, Kim-Shyan
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
3
,
pp. 344-366
Persistent link: https://www.econbiz.de/10010443045
Saved in:
10
Special issue: Advertising and promotion in "new" Asia
Fam, Kim-Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
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