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The visual naturalness effect : impact of natural logos on brand personality perception

Chen, Tingting; Wu, Zhanyong; Hu, Long; Jia, Qingcheng - In: International journal of consumer studies 47 (2023) 4, pp. 1351-1363

Persistent link: https://www.econbiz.de/10014325975

Web strategies to promote internet shipping : is cultural-customization needed?

Sia, Choon Ling; Lim, Kai H.; Leung, Kwok; Lee, Matthew … - In: Management information systems : mis quarterly 33 (2009) 3, pp. 491-512

Persistent link: https://www.econbiz.de/10003885243

A Dynamic Approach to Fairness : Effects of Temporal Changes of Fairness Perceptions on Job Attitudes

Kim, Tae-Yeol; wan, Lin; Leung, Kwok - 2017

Purpose: To examine whether and how temporal changes in fairness perceptions are associated with employee attitudes beyond the influence of the current fairness perceptions. Design/Methodology/Approach: A two-wave longitudinal longitudinal design was used. Data were collected from current...

Persistent link: https://www.econbiz.de/10014134365

Authentically fake? : how consumers respond to the influence of virtual influencers

Lou, Chen; Kiew, Siu Ting Josie; Chen, Tao; Lee, Tze … - In: Journal of advertising 52 (2023) 4, pp. 540-557

Persistent link: https://www.econbiz.de/10014339358

Be careful of the sharp Edges! : how and why circular versus angular shapes influence consumer adoption of new products

Chen, Tong; Zhenfeng, Ma; Xiao, Meizhen; Qing, Ping - In: Journal of business research : JBR 183 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015135966

Do you bear to reject them? : the effect of anthropomorphism on empathy and consumer preference for unattractive produce

Chen, Tong; Razzaq, Amar; Qing, Ping; Cao, Binbin - In: Journal of retailing and consumer services 61 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012581902

When brand scandal spills over brands from the same region of origin : moderating role of psychic distance

Chen, Tong; Tang, Yifan; Qing, Ping - In: European journal of international management : EJIM 14 (2020) 3, pp. 461-475

Persistent link: https://www.econbiz.de/10012223807

Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)

Jai, Tun-Min; Fang, Dan; Bao, Forrest S.; James, Russell N. - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 66-79

Persistent link: https://www.econbiz.de/10012502847

Impact of folate biofortified food supplement on rural women's health and willingness-to-pay : a study based on a connected randomized controlled trial : Becker-DeGroot-Marschak experiment in China

Liao, Fen; Li, Yan; Qing, Ping; Feng, Jie; Wang, Anxu; … - In: Agribusiness : an international journal 39 (2023), pp. 1458-1477

Persistent link: https://www.econbiz.de/10014474735