Purpose – Values-attitudes hierarchical models are quite frequent in the consumer behaviour literature. In attitudinal models specific to food produced in an environmentally friendly way (i.e. “green” food), past research evidence mainly originating in Western cultures posits that the...

For many socioeconomically disadvantaged customers living in food deserts, the high costs and minimum order size requirements make attended grocery deliveries financially non-viable, although it has potential to provide healthy foods to the food insecure population. This paper proposes...