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B2B-Dienstleistungsmarketing :...
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Consumer behaviour
Unternehmensdienstleistung
3,706
Business services
3,631
Business-to-business marketing
3,530
B-to-B-Marketing
3,472
Services marketing
2,134
Lieferantenmanagement
1,853
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1,853
Dienstleistungsmarketing
1,702
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1,461
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1,380
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1,322
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1,273
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1,063
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1,011
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969
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959
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729
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546
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Customer satisfaction
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Mohan, Mayoor
5
Casidy, Riza
4
Grönroos, Christian
4
Homburg, Christian
4
Klarmann, Martin
4
Lemon, Katherine N.
4
Mittal, Vikas
4
Nyadzayo, Munyaradzi W.
4
Roth, Stefan
4
Botschen, Günther
3
Brown, Brian P.
3
Bush, Alan J.
3
Fullerton, Sam
3
Helm, Roland
3
Horbel, Chris
3
Johnston, Wesley J.
3
Krafft, Manfred
3
Kumar, Raj
3
Magnini, Vincent P.
3
McColl‐Kennedy, Janet R.
3
Moncrief, William C.
3
Moser, H. R.
3
Neale, Larry
3
Ngo, Liem Viet
3
Oyewole, Philemon
3
Panwar, Upendra Singh
3
Rangarajan, Deva
3
Ray, Nilanjan
3
Russo, Ivan
3
Sharma, Piyush
3
Wangenheim, Florian von
3
Weiber, Rolf
3
Wirtz, Jochen
3
Zablah, Alex R.
3
Aarikka-Stenroos, Leena
2
Adhikari, Atanu
2
Anaza, Nwamaka A.
2
Backhaus, Christof
2
Backhaus, Klaus
2
Baron, Steve
2
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International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Springer Fachmedien Wiesbaden
2
University of Madras / Department of Commerce
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Deutschland / Bundeswehr / Universität Hamburg
1
Institute of Marketing. Industrial Market Research, Ltd.
1
NetLibrary, Inc
1
Svenska Handelshögskolan <Helsinki>
1
Universität Ulm
1
Verlag Dr. Kovač
1
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Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of Services Marketing
41
The journal of business & industrial marketing
25
Journal of business research : JBR
15
European Journal of Marketing
13
Journal of retailing and consumer services
13
The journal of services marketing
13
SpringerLink / Bücher
11
European journal of marketing : EJM
10
Journal of business-to-business marketing
9
Services marketing quarterly
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of Consumer Marketing
8
Journal of service research : JSR
8
International Journal of Bank Marketing
7
The service industries journal
6
Journal of service management
5
Journal of the Academy of Marketing Science
5
The international journal of bank marketing : IJBM
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
4
Journal of hospitality marketing & management
4
Journal of personal selling & sales management : JPSSM
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
4
Springer eBook Collection / Business and Economics
4
Basler Schriften zum Marketing
3
Gabler Edition Wissenschaft
3
International journal of contemporary hospitality management
3
International journal of hospitality management
3
Journal of service research
3
Journal of service theory and practice
3
Journal of strategic marketing
3
Marketing Intelligence & Planning
3
Research
3
Springer eBook Collection
3
The journal of product & brand management
3
The marketing review
3
Advances in services marketing
2
Australasian marketing journal
2
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ECONIS (ZBW)
491
Other ZBW resources
79
BASE
1
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1
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
2
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
3
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
4
A view from the street : an exploratory study of consumer attitudes toward offshoring of professional services in the United States
Koku, Paul Sergius
- In:
The journal of services marketing
29
(
2015
)
2
,
pp. 150-159
Persistent link: https://www.econbiz.de/10011343381
Saved in:
5
Motivating customers to adhere to expert advice in professional services : a medical service context
Seiders, Kathleen
;
Flynn, Andrea Godfrey
;
Berry, Leonard L.
- In:
Journal of service research : JSR
18
(
2015
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10010483440
Saved in:
6
Consumers' perception of service newness and its marketing implications
Savas-Hall, Selen
;
Koku, P. Sergius
;
Mangleburg, Tamara
- In:
Services marketing quarterly
41
(
2020
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10012179200
Saved in:
7
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
8
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
9
Purchasing professionals and the flat-rate bias : effects of price premiums, past usage, and relational ties on price plan choice
Kienzler, Mario
;
Kowalkowski, Christian
;
Kindström, Daniel
- In:
Journal of business research : JBR
132
(
2021
),
pp. 403-415
Persistent link: https://www.econbiz.de/10012581626
Saved in:
10
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
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