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An analysis of retirement financial service providers' approach to using websites to augment consumer financial acumen

Lee, Taejun - 2015

Persistent link: https://www.econbiz.de/10012182110

Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising

Lee, Yoon J.; Liu, Yung-i; Lee, Taejun - In: Journal of promotion management : JPM 19 (2013) 5, pp. 583-604

Persistent link: https://www.econbiz.de/10010233275

Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA

Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124

Persistent link: https://www.econbiz.de/10011852932

Direct and indirect use of country of origin cues for hybrid and non-hybrid products

Yun, TaiWoong; Lee, Wei-Na; Sego, Trina - In: New directions in international advertising research, (pp. 195-214). 2002

Persistent link: https://www.econbiz.de/10001785331

Cross-cultural challenges in product placement

Lee, Taejun David; Sung, Yongjun; De Gregorio, Federico - In: Marketing intelligence & planning 29 (2011) 4, pp. 366-384

Persistent link: https://www.econbiz.de/10009384863

Direct and indirect use of country of origin cues for hybrid and non-hybrid products

Yun, TaiWoong; Lee, Wei-Na; Sego, Trina - In: New directions in international advertising research, (pp. 195-214). 2002

This study explores country of origin phenomena by assessing the impact of hybrid vs. non-hybrid products on target consumers' product evaluation. In addition, since advertising is a major form of marketing communication that is used to present consumers with information and image of products...

Persistent link: https://www.econbiz.de/10015389215

Consumer Sense Making of Political Front Group Messages

Haley, Eric John - In: Journal of current issues and research in advertising 41 (2020) 2, pp. 160-170

Persistent link: https://www.econbiz.de/10012245043

Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising

Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80

Persistent link: https://www.econbiz.de/10003892016

The effects of corporate social responsibility orientation on the consumer's perception of advertisers' intention

Lee, Yoon-joo; Haley, Eric; Mark, Aimee Y. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 192-209

Persistent link: https://www.econbiz.de/10009671489

Insights into university freshman weight issues and how they make decisions about eating

Childers, Courntey Carpenter; Haley, Eric; Jahns, Lisa - In: Journal of consumer affairs : official publication of … 45 (2011) 2, pp. 306-328

Persistent link: https://www.econbiz.de/10009531759