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New product design : concept, measurement, and consequences
Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina - In: Journal of marketing 79 (2015) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
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Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian; Jozic, Danijel; Kuehnl, Christina - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
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Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina; Jozic, Danijel; Homburg, Christian - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
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Beschwerdeverhalten und Beschwerdemanagement : eine Bestandsaufnahme der Forschung und Agenda für die Zukunft
Homburg, Christian; Fürst, Andreas - 2006
Persistent link: https://www.econbiz.de/10003371975
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How organizational complaint handling: drives customer loyalty : an analysis of the mechanistic and the organic approach
Homburg, Christian; Fürst, Andreas - 2005
Persistent link: https://www.econbiz.de/10002897805
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Beschwerdeverhalten und Beschwerdemanagement : eine Bestandsaufnahme der Forschung und Agenda für die Zukunft
Homburg, Christian; Fürst, Andreas - In: Die Betriebswirtschaft : DBW 67 (2007) 1, pp. 41-74
Persistent link: https://www.econbiz.de/10003412550
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Kundenorientierung im deutschen Automobilhandel : State of Practice und Erfolgsfaktoren
Beutin, Nikolas - 2003
Persistent link: https://www.econbiz.de/10013430044
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Improving the effectiveness of personalized recommendations through attributional cues
Weidig, Jakob; Kühnl, Christina - In: Psychology & marketing 40 (2023) 12, pp. 2559-2575
Persistent link: https://www.econbiz.de/10014432501
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Same sound, same preference? : investigating sound symbolism effects in international brand names
Kuehnl, Christina; Mantau, Alexandra - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
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Don't ignore the floor : exploring multisensory atmospheric congruence between music and flooring in a retail environment
Imschloß, Monika; Kuehnl, Christina - In: Psychology & marketing 34 (2017) 10, pp. 931-945
Persistent link: https://www.econbiz.de/10011759124