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Assessing the longitudinal robustness of spectators' perceptions of the functions of sport : implications for sport marketers

Grove, Stephen J.; Dorsch, Michael J.; Hopkins, … - In: Journal of marketing theory and practice 20 (2012) 1, pp. 23-38

Persistent link: https://www.econbiz.de/10009509177

Consumer intentions to use a service category

Dorsch, Michael J.; Grove, Stephen J.; Darden, William R. - In: Journal of Services Marketing 14 (2000) 2, pp. 92-117

Even though service marketers are interested in influencing customer choice at the service provider level (i.e. the service brand level), the decision to patronize a particular service firm seldom occurs until after the customer decides to use a service provider in the first place. Ultimately,...

Persistent link: https://www.econbiz.de/10014904881

Investigating the portrayal and influence of sustainability claims in an environmental advertising context

Cummins, Shannon; Reilly, Timothy M.; Carlson, Les; … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 332-348

Persistent link: https://www.econbiz.de/10010402635

Spectator rage as the dark side of engaging sport fans : implications for services marketers

Grove, Stephen J.; Pickett, Gregory M.; Jones, Scott A.; … - In: Journal of service research : JSR 15 (2012) 1, pp. 3-20

Persistent link: https://www.econbiz.de/10009521634

Theorizing materialism through the Institutional Analysis and Development framework

Kilbourne, William E.; Dorsch, Michael J.; Thyroff, … - In: Marketing theory 18 (2018) 1, pp. 55-74

Persistent link: https://www.econbiz.de/10011825474

Understanding the viability of three types of approach of advertising in emerging markets

Srivastava, R. K.; Dorsch, Michael J. - In: Journal of marketing communications 26 (2020) 8, pp. 799-812

Persistent link: https://www.econbiz.de/10012314019

Examining the customer equity framework from a consumer perspective

Holehonnur, Abhijith; Raymond, Mary A.; Hopkins, … - In: The journal of brand management : an international journal 17 (2009/10) 3, pp. 165-180

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A multi-method investigation of consumer response to marketing activities during life transitions

Hopkins, Christopher D.; Wood, Chales; Siemens, Jennifer; … - In: The journal of consumer marketing 31 (2014) 1, pp. 39-53

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Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople

Moore, Jesse N.; Hopkins, Christopher D.; Raymond, Mary Anne - In: Journal of internet commerce 12 (2013) 1/4, pp. 48-75

Persistent link: https://www.econbiz.de/10010248490

The impact of perceived customer delight on the frontline employee

Barnes, Donald C.; Ponder, Nicole; Hopkins, Christopher D. - In: Journal of business research : JBR 68 (2015) 2, pp. 433-441

Persistent link: https://www.econbiz.de/10010472554