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Determinants of customer loyalty and purchasing behavior for full-service and limited-service hotels
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: International journal of hospitality management 31 (2012) 2, pp. 319-328
Persistent link: https://www.econbiz.de/10009503322
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The influence of reward program membership and commitment on hotel loyalty
Tanford, Sarah; Raab, Carola; Kim, Yen-soon - In: Journal of hospitality & tourism research : JHTR ; the … 35 (2011) 3, pp. 279-307
Persistent link: https://www.econbiz.de/10009272016
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Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie; Raab, Carola; Tanford, Sarah; Kim, Yen-Soon - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
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Antecedents of mandatory customer participation in service encounters : an empirical study
Chen, Sandy C.; Raab, Carola; Tanford, Sarah - In: International journal of hospitality management 46 (2015), pp. 65-75
Persistent link: https://www.econbiz.de/10011301996
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Segmenting customers by participation : an innovative path to service excellence
Chen, Sandy C.; Raab, Carola; Tanford, Sarah - In: International journal of contemporary hospitality management 29 (2017) 5, pp. 1468-1485
Persistent link: https://www.econbiz.de/10011732155
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Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie; Krishen, Anjala Selena; Tanford, Sarah; … - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
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The roles of emotion induced by types of restaurant attributes in advertisement on evaluation
Choi, Nak Hwan; Kim, Yen-soon - In: Nankai business review international 3 (2012) 3, pp. 224-241
Persistent link: https://www.econbiz.de/10009665309
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Influence of institutional DINESERV on customer satisfaction, return intention, and word-of-mouth
Kim, Woo Gon; Ng, Christy Yen Nee; Kim, Yen-soon - In: International journal of hospitality management 28 (2009) 1, pp. 10-17
Persistent link: https://www.econbiz.de/10003798132
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Understanding discount program risk in hospitality : a Monte Carlo approach
Philander, Kahlil S.; Raab, Carola; Berezan, Orie - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 218-237
Persistent link: https://www.econbiz.de/10011453993
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Loyalty runs deeper than thread count : an exploratory study of gay guest preferences and hotelier perceptions
Berezan, Orie; Raab, Carola; Krishen, Anjala S.; Love, … - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 1034-1050
Persistent link: https://www.econbiz.de/10011409863