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Social responsibility and the Olympic Games : the mediating role of consumer attributions
Walker, Matthew; Heere, Bob; Parent, Milena M.; Drane, Dan - In: Journal of business ethics : JOBE 95 (2010) 4, pp. 659-680
Persistent link: https://www.econbiz.de/10008654720
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Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob; Walker, Matthew; Yoshida, Masayuki; Ko, Yong Jae - In: Journal of marketing theory and practice 19 (2011) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009383562
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Consumers from emerging markets : perceptions and attitudes toward global sporting brands
Kim, Chiyoung; Heere, Bob - In: Sport marketing quarterly : preferred journal of the … 21 (2012) 1, pp. 19-31
Persistent link: https://www.econbiz.de/10009531613
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Consumer attitudes toward responsible entities in Sport (CARES) : scale development and model testing
Walker, Matthew; Heere, Bob - In: Sport management review 14 (2011) 2, pp. 153-166
Persistent link: https://www.econbiz.de/10009160474
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New team, new fans : a longitudinal examination of team identification as a driver of university identification
Katz, Matthew; Heere, Bob - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 135-148
Persistent link: https://www.econbiz.de/10011489221
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Fan community identification : an empirical examination of its outcomes in Japanese professional sport
Yoshida, Masayuki; Gordon, Brian; Heere, Bob; James, … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011304056
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Predicting behavioral loyalty through community : why other fans are more important than our own intentions, our satisfaction, and the team itself
Yoshida, Masayuki; Heere, Bob; Gordon, Brian - In: Journal of sport management : the official journal of … 29 (2015) 3, pp. 318-333
Persistent link: https://www.econbiz.de/10011295355
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Sonic branding in sport : a model for communicating brand identity through musical fit
Ballouli, Khalid; Heere, Bob - In: Sport management review 18 (2015) 3, pp. 321-330
Persistent link: https://www.econbiz.de/10011381845
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Empowerment within brand communities : overcoming the Achilles' heel of scale-free networks
Katz, Matthew; Heere, Bob - In: Sport management review 18 (2015) 3, pp. 370-383
Persistent link: https://www.econbiz.de/10011381873
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Explaining attendance through the brand community triad : integrating network theory and team identification
Katz, Matthew; Ward, Rose Marie; Heere, Bob - In: Sport management review 21 (2018) 2, pp. 176-188
Persistent link: https://www.econbiz.de/10011866646