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Chapter 21 Cultural Distance, Reputation Transferability and Cross-Border Acquisitions: A Consumer Perspective

Matarazzo, Michela; Vanna, Federica De; Lanzilli, Giulia; … - In: Distance in international business : concept, cost and value, (pp. 495-515). 2017

The aim of the study is to investigate the effect of cultural distance on the reputation transferability from a made in Italy target firm to a foreign acquirer by analyzing local country consumers. The work compares two foreign acquiring firms a Chinese firm (large cultural distance to Italy)...

Persistent link: https://www.econbiz.de/10015362724

Evolving consumer choices across cultures

Vij, Priya; Arya, Parmatam Parkash - In: Cross-cultural exposure and connections : intercultural …, (pp. 127-149). 2021

Persistent link: https://www.econbiz.de/10012270517

A cross-cultural comparison of expatriates' shopping behaviour

Wijnen, Geri J.; Kemperman, Astrid D. A. M.; Janssen, … - In: Journal of business strategies 29 (2012) 2, pp. 125-156

Persistent link: https://www.econbiz.de/10009740936

Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination

Ahmad, Wasim; Battisti, Enrico; Akhtar, Nadeem; Ahmad, … - In: International marketing review 40 (2023) 5, pp. 1054-1070

Persistent link: https://www.econbiz.de/10014470107

Globalization's cultural consequences

Holton, Robert J. - 2010

Persistent link: https://www.econbiz.de/10003916241

Bridging practices as enablers of intercultural translation

Cruz, Angela Gracia B.; Buchanan-Oliver, Margo - In: Qualitative market research : an international journal 18 (2015) 4, pp. 442-458

Persistent link: https://www.econbiz.de/10011497212

Cross-Cultural Communication of Chinese Brands

Zhang, Jingyun - 2024

the following models have been proposed, such as the stages of globalization for Chinese brands, Internationalization of … suggestions for companies in emerging market countries , especially Chinese enterprises that are undergoing brand globalization. …

Persistent link: https://www.econbiz.de/10014544851

Selling digital services abroad : how do extrinsic attributes influence foreign consumers' purchase intentions?

Vendrell-Herrero, Ferran; Gomes, Emanuel; Collinson, Simon - In: International business review : the official journal of … 27 (2018) 1, pp. 173-185

Persistent link: https://www.econbiz.de/10011792735

Cross-cultural differences in the effects of the ambient scent on in-store behavior : the role of companionship

Chatterjee, Shuvam; Bryła, Paweł; Saleh, Mahmoud Ibraheam - In: Decision : official journal of Indian Institute of … 51 (2024) 3, pp. 339-354

Persistent link: https://www.econbiz.de/10015188581

A cross cultural examination of "off-price" fashion shopping

Mortimer, Gary; Grimmer, Martin; Grimmer, Louise; Wang, … - In: International journal of retail and distribution management 50 (2022) 12, pp. 1494-1517

Persistent link: https://www.econbiz.de/10013407449