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What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik; Wilkinson, Robert; Skiera, Bernd; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
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Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk; Eisenbeiß, Maik; Fiedler, Maximilian; … - In: Journal of business research : JBR 153 (2022), pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
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"The (real) world is not enough" : motivational drivers and user behavior in virtual worlds
Eisenbeiß, Maik; Blechschmidt, Boris; Backhaus, Klaus; … - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 4-20
Persistent link: https://www.econbiz.de/10009490160
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Die Geld-zurück-Garantie : mehr als nur ein Qualitätsindikator?
Vieth, Matthias; Eisenbeiß, Maik - In: Journal of business economics : JBE 81 (2011) 12, pp. 1285-1323
Persistent link: https://www.econbiz.de/10009390365
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Nonlinear and asymmetric returns on customer satisfaction : do they vary across situations and consumers?
Eisenbeiß, Maik; Cornelißen, Markus; Backhaus, Klaus; … - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 242-263
Persistent link: https://www.econbiz.de/10010364012
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Managing customer loyalty to maximize customer equity
Reinartz, Werner J.; Eisenbeiß, Maik - In: Handbook of research on customer equity in marketing, (pp. 139-159). 2015
Persistent link: https://www.econbiz.de/10010483490
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Generalisierte kanonische Zentroid-Plots : ein Ansatz zur grafischen Erweiterung der MANOVA am Beispiel externer Referenzpreise
Eisenbeiß, Maik; Eschweiler, Maurice - In: Marketing : ZFP ; journal of research and management 31 (2009) 1, pp. 25-42
Persistent link: https://www.econbiz.de/10003810165
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Personalized online advertising effectiveness : the interplay of what, when, and where
Bleier, Alexander; Eisenbeiß, Maik - In: Marketing science 34 (2015) 5, pp. 669-688
Persistent link: https://www.econbiz.de/10011372804
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The importance of trust for personalized online advertising
Bleier, Alexander; Eisenbeiß, Maik - In: Journal of retailing 91 (2015) 3, pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
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Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.; Wichmann, Julian R. K.; … - In: Journal of marketing 86 (2022) 4, pp. 95-117
Persistent link: https://www.econbiz.de/10013258879