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Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana; Sesé, F. Javier - In: Journal of business research : JBR 148 (2022), pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
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Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay; Koetterheinrich, Kim; Bijmolt, … - In: Industrial marketing management : the international … 104 (2022), pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
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From dissatisfied customers to evangelists of the firm : a study of the Spanish mobile service sector
Cambra Fierro, Jesús; Melero Polo, Iguácel; Sesé, F. … - In: Business research quarterly : BRQ 17 (2014) 3, pp. 191-204
Persistent link: https://www.econbiz.de/10010412801
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Managing complaints to improve customer profitability
Cambra-Fierro, Jesus; Melero, Iguacel; Sesé, F. Javier - In: Journal of retailing 91 (2015) 1, pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
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"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
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Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew; Kumar, V.; Polo-Redondo, Yolanda; … - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
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Can complaint-handling efforts promote customer engagement?
Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Sesé, F. … - In: Service business 10 (2016) 4, pp. 847-866
Persistent link: https://www.econbiz.de/10011722441
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Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 19 (2016) 3, pp. 276-290
Persistent link: https://www.econbiz.de/10011665396
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Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.; Krafft, Manfred; Sesé, F. Javier; … - In: Customer engagement marketing, (pp. 119-139). 2018
Persistent link: https://www.econbiz.de/10011739846
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Customer-base management in network industries : the moderating role of network size and market growth
Maicas, Juan Pablo; Sesé, F. Javier - In: European management review : the journal of the … 12 (2015) 4, pp. 209-220
Persistent link: https://www.econbiz.de/10011531348