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"That item is mine!" consumer competitiveness and need for control : a study of internet auction bidding

Nichols, Bridget Satinover; Flint, Daniel J. - In: International journal of electronic marketing and … 3 (2010) 3, pp. 261-292

Persistent link: https://www.econbiz.de/10009234916

Competing while shopping : how women shoppers create experiential value through the process of competing, co-opeting, and cooperating at a bridal gown sale

Nichols, Bridget Satinover; Flint, Daniel J. - In: Qualitative market research : an international journal 16 (2013) 3, pp. 253-275

Persistent link: https://www.econbiz.de/10009765594

Competing while shopping : How women shoppers create experiential value through the process of competing, co‐opeting, and cooperating at a bridal gown sale

Satinover Nichols, Bridget; Flint, Daniel J. - In: Qualitative Market Research: An International Journal 16 (2013) 3, pp. 253-275

Purpose – The purpose of this paper is to better understand the experiences of women who were engaged in a competitive retail shopping event. Design/methodology/approach – This study employed the discovery‐oriented grounded theory approach, in order to interpret field data from...

Persistent link: https://www.econbiz.de/10014987319

The development, validation, and implications of a measure of consumer competitive arousal (CCAr)

Nichols, Bridget Satinover - In: Journal of economic psychology : research in economic … 33 (2012) 1, pp. 192-205

Persistent link: https://www.econbiz.de/10009488930

Construction and validation of the in-store privacy preference scale

Nichols, Bridget Satinover - In: Journal of retailing and consumer services 24 (2015), pp. 70-78

Persistent link: https://www.econbiz.de/10010528606

When descriptive norm cues fail as persuasion agents in green supermarket advertising

Raska, David; Nichols, Bridget Satinover; Shaw, Doris - In: Journal of promotion management : JPM 21 (2015) 6, pp. 721-738

Persistent link: https://www.econbiz.de/10011433648

Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns

Nichols, Bridget Satinover; Cobbs, Joe; Raska, David - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 212-226

Persistent link: https://www.econbiz.de/10011635483

Consumer response to positive nutrients on the facts up front (FUF) label : a comparison between healthy and unhealthy foods and the role of nutrition motivation

Dang, Anh; Nichols, Bridget Satinover - In: Journal of marketing theory and practice : JMTP 31 (2023) 2, pp. 223-242

Persistent link: https://www.econbiz.de/10014299399

The impact of functional integration on perceived risk and consumer-based brand equity

Kirchoff, Jon F.; Nichols, Bridget Satinover; Rowe, … - In: Journal of strategic marketing 27 (2019) 2, pp. 136-150

Persistent link: https://www.econbiz.de/10012202449

Black or white? : the effects of a larger-bodied model’s race on evaluations of body-sensitive products

Nichols, Bridget Satinover; Raska, David - In: Journal of marketing communications 26 (2020) 5, pp. 549-570

Persistent link: https://www.econbiz.de/10012263742