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Examining the spillover effect of sustainable consumption on microloan repayment : a big data-based research

Ye, Yuanqiang; Lu, Xianghua; Lu, Tian - In: Information & management : the internat. journal of … 59 (2022) 5, pp. 1-18

Persistent link: https://www.econbiz.de/10013327148

Being emotionally supportive : exploring the value of emotional appeals retargeting in recovering consumers of financial services

Lu, Tian; Lu, Xianghua; Yang, Hui; Zhang, Peter - In: Production and operations management : the flagship … 33 (2024) 1, pp. 166-183

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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews

Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612

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Leveraging O2O commerce for product promotion : an empirical investigation in mainland China

Phang, Chee Wei; Tan, Chuan-Hoo; Sutanto, Juliana; … - In: IEEE transactions on engineering management : EM 61 (2014) 4, pp. 623-632

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An empirical study of the cross-channel effects between web and mobile shopping channels

Huang, Lei; Lu, Xianghua; Ba, Sulin - In: Information & management : the internat. journal of … 53 (2016) 2, pp. 265-278

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The economic value of online reviews

Wu, Chunhua; Che, Hai; Chan, Tat; Lu, Xianghua - In: Marketing science 34 (2015) 5, pp. 739-754

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Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level

He, Jia; Yang, Sha; Lu, Xianghua; Park, C. Whan - In: Journal of marketing 82 (2018) 4, pp. 70-85

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An Empirical Study of the Cross-Channel Effects between Web and Mobile Shopping Channels

Huang, Lei - 2016

With the increasing popularity of mobile applications, more and more e-commerce websites are providing mobile shopping services that enable their consumers to access their products and services through an additional mobile channel. Does the new channel bring new sales or just shift consumers...

Persistent link: https://www.econbiz.de/10012981061

Situations matter : understanding how individual browsing situation routineness impacts online users' advertisement clicks behavior

Lu, Xianghua; Chen, Yuxin - In: Journal of electronic commerce research : JECR 21 (2020) 2, pp. 113-129

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The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?

Li, Jing; Luo, Xueming; Lu, Xianghua; Moriguchi, Takeshi - In: Journal of marketing 85 (2021) 4, pp. 123-140

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