Similar Search Results

Strategically Pay Your Customers for Their Productivity

Ranjan, Kumar Rakesh; Schumann, Jan Hendrik; Michel, Stefan - 2021

Your customers want to work for you. They are willing to help you with everything from innovation to generating additional revenue. The question is how. From 1,723 articles on co-creation, we extracted the six ways customers help firms, and the ways firms strategically compensate customers for...

Persistent link: https://www.econbiz.de/10013230765

Strategically pay your customers for their productivity

Ranjan, Kumar Rakesh; Schumann, Jan Hendrik; Michel, Stefan - In: Rutgers business review 5 (2020) 3, pp. 319-325

Persistent link: https://www.econbiz.de/10012626119

Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?

Michel, Stefan; Kreuzer, Michael; Kühn, Richard; … - In: Journal of customer behaviour 8 (2009) 4, pp. 307-327

Persistent link: https://www.econbiz.de/10003916596

The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services

Schumann, Jan Hendrik; Schumann, Jan Hendrik - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003868232

Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create

Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 64-81

Persistent link: https://www.econbiz.de/10011695225

An examination of the emotions that follow a failure of co-creation

Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. - In: Journal of business research : JBR 78 (2017), pp. 43-52

Persistent link: https://www.econbiz.de/10011736218

Drivers of user engagement in eWoM communication

Rossmann, Alexander; Ranjan, Kumar Rakesh; Sugathan, Praveen - In: The journal of services marketing 30 (2016) 5, pp. 541-553

Persistent link: https://www.econbiz.de/10011615554

Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market

Ranjan, Kumar Rakesh; Rohit, Sudeep; Dash, Rupanwita; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 9/10, pp. 914-961

Persistent link: https://www.econbiz.de/10012607863

Donation type effects in corporate giving : a moderated dual mediation model

Saha, Sajeeb; Pappu, Ravi; Ranjan, Kumar Rakesh; … - In: Journal of business research : JBR 189 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015399285

Corporate giving and its impact on consumer evaluations : a meta-analysis

Saha, Sajeeb; Ranjan, Kumar Rakesh; Pappu, Ravi; … - In: Journal of business research : JBR 158 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014280347