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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
35
Social Web
17
Social web
17
Brand image
12
Markenimage
12
Brand
11
Brand management
11
Markenartikel
11
Markenführung
11
Beziehungsmarketing
9
Relationship marketing
9
USA
9
United States
9
Advertising effects
8
Internet marketing
8
Online-Marketing
8
Share Economy
8
Sharing economy
8
Werbewirkung
8
Marketing management
7
Marketingmanagement
7
Mobile Anwendung
6
Mobile application
6
Advertising
5
Brand loyalty
5
Confidence
5
Customer integration
5
Kundenintegration
5
Personality psychology
5
Persönlichkeitspsychologie
5
Service-dominant logic
5
Vertrauen
5
Viral marketing
5
Virales Marketing
5
Werbung
5
Betriebliche Wertschöpfung
4
Customer attitude
4
Emotion
4
Markentreue
4
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Online availability
All
Undetermined
24
Free
3
Type of publication
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Article
34
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
30
Aufsatz in Zeitschrift
30
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
1
research-article
1
Language
All
English
36
Author
All
Albinsson, Pia A.
20
Tran, Trang P.
7
Perera, B. Yasanthi
6
Tran, Trang
5
Burman, Bidisha
4
Furner, Christopher P.
4
Huhmann, Bruce A.
3
Guzman, Francisco
2
Hung Trong Hoang
2
Hyatt, Eva
2
Kopf, Dennis
2
Lawson, Stephanie J.
2
Lin, Chien-Wei
2
Nafees, Lubna
2
Shamim, Amjad
2
Truc Quang Le
2
Wolf, Marco
2
Zinko, Robert
2
Baalbaki, Sally
1
Bich Khanh Ngoc Ho
1
Blanchflower, Tiffany M.
1
Blankson, Charles
1
Boya, Unal O.
1
Chaudhury, Sarita Ray
1
Coker, Kesha K.
1
Drake, John R.
1
Fabrize, Robert
1
Ghazali, Zulkipli
1
Goh, Samuel H.
1
Gugenishvili, Ilia
1
Ketron, Seth
1
Khanh Ngoc Bich Ho
1
Kisling, Eric
1
Kowalczyk, Christine M.
1
Kurnia, Pepey Riawati
1
Matthews, Lucy
1
May, McKenzie
1
Muldrow, Adrienne F.
1
Paswan, Audhesh K.
1
Perera, B. Yasanathi
1
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Institution
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Edward Elgar Publishing
1
Published in...
All
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Services marketing quarterly
3
Journal of consumer behaviour : an international research review
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice : JMTP
2
Electronic markets : the international journal on networked business
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Global journal of business research : GJBR
1
International journal of retail & distribution management
1
International journal of services technology and management
1
Journal of consumer marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of hospitality marketing & management
1
Journal of internet commerce
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of managerial issues : JMI
1
Journal of marketing communications
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
The Routledge companion to digital consumption
1
The journal of consumer marketing
1
Understanding collaborative consumption
1
Understanding series
1
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ECONIS (ZBW)
35
Other ZBW resources
1
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1
A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews
Furner, Christopher P.
- In:
International journal of services technology and management
20
(
2014
)
1/2/3
,
pp. 14-30
Persistent link: https://www.econbiz.de/10010505409
Saved in:
2
The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment : an empirical investigation
Furner, Christopher P.
;
Zinko, Robert A.
- In:
Electronic markets : the international journal on …
27
(
2017
)
3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10011751430
Saved in:
3
The influence of reviewer and consumer congruence in online word-of-mouth transactions
Furner, Christopher P.
;
Yoon, Tom E.
;
Zinko, Robert
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012605342
Saved in:
4
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
5
Compensatory solution : can it save a company from a service failure?
Tran, Trang P.
;
Roswinanto, Widyarso
;
Yunus, Erlinda Nusron
- In:
Services marketing quarterly
37
(
2016
)
2
,
pp. 80-97
Persistent link: https://www.econbiz.de/10011486830
Saved in:
6
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
7
Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment
Tran, Trang P.
;
Bich Khanh Ngoc Ho
;
Truc Quang Le
;
Hung …
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
1
,
pp. 60-77
Persistent link: https://www.econbiz.de/10011703046
Saved in:
8
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
9
Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective
Tran, Trang P.
;
May, McKenzie
;
Kowalczyk, Christine M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10012801857
Saved in:
10
National versus private brand : a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
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