Narrow search
Showing 1 - 5 of 5
Cover Image
Hey big spender! : a golden (color) atmospheric effect on tipping behavior
Lee, Na Young; Noble, Stephanie M.; Biswas, Dipayan - In: Journal of the Academy of Marketing Science 46 (2018) 2, pp. 317-337
Persistent link: https://www.econbiz.de/10011844815
Cover Image
Co-producing with consumers : how varying levels of control and co-production impact affect
Stevens, Jennifer; Esmark, Carol L.; Noble, Stephanie M.; … - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 171-187
Persistent link: https://www.econbiz.de/10011675145
Cover Image
So distant, yet useful : the impact of distal stories on customers' service expectations
Lee, Na Young; Noble, Stephanie M.; Zablah, Alex R. - In: Journal of business research : JBR 113 (2020), pp. 230-242
Persistent link: https://www.econbiz.de/10012230473
Cover Image
Strategic imperatives of mobile commerce in developing countries : the influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on usage
Anwar, Ali; Thongpapanl, Narongsak; Ashraf, Abdul R. - In: Journal of strategic marketing 29 (2021) 8, pp. 722-742
Persistent link: https://www.econbiz.de/10012653610
Cover Image
When the brand is your bread and butter : review, synthesis, and directions for future exploration of salespeople-brand relationships
Beeler, Lisa; Rouziou, Maria; Gyomlai, Moumita Das - In: Journal of personal selling & sales management : JPSSM 43 (2023) 4, pp. 270-288
Persistent link: https://www.econbiz.de/10014447831