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The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.; … - In: Journal of marketing research 60 (2023) 6, pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
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In-store mobile phone use and customer shopping behavior : evidence from the field
Grewal, Dhruv; Ahlbom, Carl-Philip; Beitelspacher, … - In: Journal of marketing 82 (2018) 4, pp. 102-126
Persistent link: https://www.econbiz.de/10011880550
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The sales impact of using handheld scanners : evidence from the field
Grewal, Dhruv; Noble, Stephanie M.; Ahlbom, Carl-Philip; … - In: Journal of marketing research 57 (2020) 3, pp. 527-547
Persistent link: https://www.econbiz.de/10012214322
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Understanding how music influences shopping on weekdays and weekends
Ahlbom, Carl-Philip; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Journal of marketing research 60 (2023) 5, pp. 987-1007
Persistent link: https://www.econbiz.de/10014384298
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Insights from in-store marketing experiments
Nordfält, Jens; Grewal, Dhruv; Roggeveen, Anne L.; … - 2014
Persistent link: https://www.econbiz.de/10010424895
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Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.; Nordfält, Jens; Grewal, Dhruv - In: Journal of retailing 92 (2016) 1, pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
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Does the presence of a mannequin head change shopping behavior?
Lindström, Annika; Berg, Hanna; Nordfält, Jens; … - In: Journal of business research : JBR 69 (2016) 2, pp. 517-524
Persistent link: https://www.econbiz.de/10011435958
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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues
Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013
Persistent link: https://www.econbiz.de/10011440069
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In-store endcap projections and their effect on sales
Schweiger, Elisa B.; Ahlbom, Carl-Philip; Nordfält, Jens; … - In: Journal of retailing 99 (2023) 1, pp. 5-16
Persistent link: https://www.econbiz.de/10014283353
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Shopper Marketing and the Role of In-Store Marketing
Grewal, Dhruv (ed.); Roggeveen, Anne L. (ed.);  … - In: Shopper marketing and the role of in-store marketing, (pp. iii). 2014
Persistent link: https://www.econbiz.de/10015368757