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Driving factors of brand relationships in China : an exploratory study
Zhou, Zhimin - In: Journal of Chinese entrepreneurship 1 (2009) 2, pp. 136-153
Persistent link: https://www.econbiz.de/10003916424
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The influence of anthropomorphic communication in social media on the country-of-origin effect
Feng, Wenting; Wang, Tao; Mu, Wenlong - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1202-1227
Persistent link: https://www.econbiz.de/10012395652
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Walking for fun or for "likes"? : the impacts of different gamification orientations of fitness apps on consumers' physical activities
Tu, Rungting; Hsieh, Peishan; Feng, Wenting - In: Sport management review 22 (2019) 5, pp. 682-693
Persistent link: https://www.econbiz.de/10012154062
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When positive reviews on social networking sites backfire : the role of social comparison and malicious envy
Feng, Wenting; Yang, Morgan X.; Yu, Irina Y.; Tu, Rungting - In: Journal of hospitality marketing & management 30 (2021) 1, pp. 120-138
Persistent link: https://www.econbiz.de/10012423260
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How being envied shapes tourists' relationships with luxury brands : a dual-mediation model
Feng, Wenting; Yu, Irina Y.; Yang, Morgan X.; Yi, Mengjie - In: Tourism management : research, policies, practice 86 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012595646
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Can gamification increases consumers' engagement in fitness apps? : the moderating role of commensurability of the game elements
Feng, Wenting; Tu, Rungting; Hsieh, Peishan - In: Journal of retailing and consumer services 57 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012305899
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How scarcity influences home country consumers' attitudes toward the firm engaging in cross-border philanthropy? : the role of perceived distributive justice
Tong, Zelin; Ma, Fang; Xiao, Haowen; Haan, Perry; Feng, … - In: International marketing review 39 (2022) 4, pp. 852-888
Persistent link: https://www.econbiz.de/10013396337
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From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting; Yang, Morgan X.; Yu, Irina Y. - In: Journal of business research : JBR 165 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
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"I love it" versus "i recommend it" : the impact of implicit and explicit endorsement styles on electronic word-of-mouth persuasiveness
Liao, Junyun; He, Siying; Feng, Wenting; Filieri, Raffaele - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 779-795
Persistent link: https://www.econbiz.de/10014582391
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Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting; Xu, Yuanping; Wang, Lijia - In: The journal of product & brand management 33 (2024) 1, pp. 14-42
Persistent link: https://www.econbiz.de/10014485697