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Do "likes" in a brand community always make you buy more?

Liang, Chen; Wu, Ji; Li, Xinxin - In: Information systems research : ISR 35 (2024) 4, pp. 1681-1700

Persistent link: https://www.econbiz.de/10015193820

How NAFTA affected U.S. vehicle emissions : demand growth and usage patterns

Lian, Zeng; Liang, Chen; Tan, Hongru - In: Economic modelling 143 (2025), pp. 1-15

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Switching Inertia and Competitive Asymmetry : A Demand Side Perspective

Li, Sali; Madhok, Anoop; Plaschka, Gerhard; Verma, Rohit - 2005

This paper explores challenger strategy from a demand-side perspective. Departing from the traditional supply-side perspective, we highlight the significance of buyer switching inertia as an isolating mechanism affecting competitive heterogeneity and asymmetry across rivals and discuss its...

Persistent link: https://www.econbiz.de/10014063001

What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies

Chen, Li; Yan, Yajie; Smith, Andrew N. - In: Journal of the Academy of Marketing Science 51 (2023) 1, pp. 198-221

Persistent link: https://www.econbiz.de/10013493175

To respond or not to respond? : the reviewer- and review content-related influencers on managerial response decision towards customer reviews

Wu, Jiajun; Ye, Jun; Zhou, Kun; Chen, Liwei - In: International journal of hospitality management 114 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014439944

Do consumers prefer sad faces on eco-friendly products? : how facial expressions on green products in advertisements influence purchase intentions

Zhang, Ke; Wang, Siqi; Yang, Huan; Chen, Long - In: Journal of advertising research 63 (2023) 3, pp. 274-289

Persistent link: https://www.econbiz.de/10014375188

Mathematical programming models for revenue management under customer choice

Chen, Lijian; Homem-de-Mello, Tito - In: European journal of operational research : EJOR 203 (2010) 2, pp. 294-305

Persistent link: https://www.econbiz.de/10003943699

Optimal pricing strategy under trade-in program in the presence of strategic consumers

Liu, Jingchen; Zhai, Xin; Chen, Lihua - In: Omega : the international journal of management science 84 (2018), pp. 1-17

Persistent link: https://www.econbiz.de/10011993123

The interaction between product rollover strategy and pricing scheme

Liu, Jingchen; Zhai, Xin; Chen, Lihua - In: International journal of production economics 201 (2018), pp. 116-135

Persistent link: https://www.econbiz.de/10011870153

Seller information sharing in online marketplaces

Chen, Li; Zhu, Fengxia - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1191-1218

Persistent link: https://www.econbiz.de/10012623866