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Unfolding the impacts of transaction-specific investments : moderation by out-of-the-channel-loop perceptions and achievement orientations
Mo, Ce; Yu, Ting; Ruyter, Ko de; Chen, Ching-fu - In: Industrial marketing management : the international … 78 (2019), pp. 17-26
Persistent link: https://www.econbiz.de/10012026087
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Take it or leave it : using regulatory fit theory to understand reward redemption in channel reward programs
Keeling, Debbie Isobel; Daryanto, Ahmad; Ruyter, Ko de; … - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1345-1356
Persistent link: https://www.econbiz.de/10010227743
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GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera; Wiertz, Caroline; Cotte, June; Ruyter, Ko de - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
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The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander; Hilken, Tim; Chylinski, Mathew; … - In: Journal of business research : JBR 116 (2020), pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
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Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
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Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf; Heller, Jonas; Hilken, Tim; … - In: Business horizons 65 (2022) 6, pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
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Consumer (dis)engagement coping profiles using online services in managing health-related stressors
Keeling, Debbie I.; Ruyter, Ko de; Laing, Angus - In: Psychology & marketing 39 (2022) 12, pp. 2205-2220
Persistent link: https://www.econbiz.de/10013465175
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Getting a discount or sharing the cost : the influence of regulatory fit on consumer response to service pricing schemes
Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin - In: Journal of service research : JSR 13 (2010) 2, pp. 153-167
Persistent link: https://www.econbiz.de/10003982818
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In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van; Ruyter, Ko de - In: International journal of research in marketing : IJRM ; … 27 (2010) 2, pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
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Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak; Bolton, Ruth; Bügel, Marnix S.; Ruyter, Ko de - In: Journal of service research : JSR 13 (2010) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10008652134