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Third-Party Source Switches : Objective Valuation or Fair Value Opinion Shopping?

Koo, Minjae; Sivaramakrishnan, Konduru; Zhao, Yuping - 2023

Fair value estimates from external third-party sources are generally considered more reliable than internal estimates based on managerial inputs. However, even externally sourced estimates are subject to managerial opportunism, because firms can switch from one external source to another. In the...

Persistent link: https://www.econbiz.de/10014362208

The impact of waiting time guarantees on customers' waiting experiences

Kumar, Piyush; Kalwani, Manohar U.; Dada, Maqbool - 1997

Persistent link: https://www.econbiz.de/10000971319

Charting the intellectual structure of customer experience research

Kumar, Prashant; Hollebeek, Linda D.; Kar, Arpan Kumar; … - In: Marketing intelligence & planning 41 (2023) 1, pp. 31-47

Persistent link: https://www.econbiz.de/10013532105

Brand vulnerability to product assortments and prices

Dass, Mayukh; Kumar, Piyush; Peev, Plamen P. - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 735-754

Persistent link: https://www.econbiz.de/10009790981

A study of the antecedents of slogan liking

Dass, Mayukh; Kohli, Chiranjeev; Kumar, Piyush; Thomas, … - In: Journal of business research : JBR 67 (2014) 12, pp. 2504-2511

Persistent link: https://www.econbiz.de/10010483042

The impact of media richness on consumer information search and choice

Maity, Moutusy; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 87 (2018), pp. 36-45

Persistent link: https://www.econbiz.de/10011866523

An examination of innovative consumers' playfulness on their pre-ordering behavior

Byun, Kyung-Ah; Dass, Mayukh; Kumar, Piyush; Kim, Junghwan - In: The journal of consumer marketing 34 (2017) 3, pp. 226-240

Persistent link: https://www.econbiz.de/10011694833

Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products

Topaloglu, Omer; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 77 (2017), pp. 23-29

Persistent link: https://www.econbiz.de/10011729886

Exploring the influence of demographic factors on perceived performance risk among youth towards online shopping in Punjab

Kumar, Pawan; Bajaj, Rakhi - In: International journal of business and globalisation : IJBG 23 (2019) 1, pp. 47-68

Persistent link: https://www.econbiz.de/10012135614

Does sexual humor work on Mars, but not on Venus? : an exploration of consumer acceptance of sexually humorous advertising

Mayer, James Mark; Kumar, Piyush; Yoon, Hye Jin - In: International journal of advertising : the review of … 38 (2019) 7, pp. 1000-1024

Persistent link: https://www.econbiz.de/10012200364