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~subject:"Consumer behaviour"
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Consumer behaviour
Sports
26
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25
China
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Professional sports
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20
Sports marketing
19
Sportmarketing
18
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Marketingmanagement
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Measurement
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Online-Marketing
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Service quality
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Zhang, James J.
18
Wang, Jerred Junqi
7
Connaughton, Daniel P.
4
Li, Bo
4
Byon, Kevin K.
3
Mao, Luke Lunhua
3
Qian, Tyreal Yizhou
3
Scott, Olan K. M.
3
Tsuji, Yosuke
3
Wang, Ryan T.
3
Baker, Thomas A., III.
2
Baker, Thoams A.
1
Braunstein-Minkove, Jessica R.
1
Chang, Ching-Hung
1
Chen, Wan-Chen
1
Chou, Winston Wen-hao
1
Gong, Bo
1
Holland, Stephen
1
Kim, Chong
1
Kim, Euisoo
1
Kim, Hongyoung
1
Kim, Min Jung
1
Kim, Min Kil
1
Kim, Minhong
1
Liu, Yuanyang
1
Lu, Laura Zhenqiu
1
Lu, Zhenqiu
1
Luo, Lei
1
Ma, Shang Chun
1
Ma, Shang-Ming
1
Min, Sophia D.
1
Rich, Gregg
1
Spengler, John O.
1
Stokowski, Sarah
1
Wang, Yong
1
Wann, Daniel L.
1
Xu, Maowei
1
Yim, Brian H.
1
Yoo, Sang Keon
1
Yoon, Youngmin
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European Sport management quarterly : ESMQ
5
International journal of sports marketing & sponsorship
4
Sport management review
4
International journal of sport management and marketing : IJSMM
2
International journal of sport finance
1
Journal of customer behaviour
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Marketing analysis in sport business : global perspectives
1
Sport Management Review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
Self-expression through sport participation : exploring participant desired self-image
Wang, Jerred Junqi
;
Wann, Daniel L.
;
Lu, Zhenqiu
; …
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
5
,
pp. 583-606
Persistent link: https://www.econbiz.de/10011977346
Saved in:
2
When the future of Chinese soccer is at stake : Chinese youth's attention, involvement and satisfaction
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Chou, Winston …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 29-47
Persistent link: https://www.econbiz.de/10011695233
Saved in:
3
It is in the game : dimensions of esports online spectator motivation and development of a scale
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Zhang, James J.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 458-479
Persistent link: https://www.econbiz.de/10012287098
Saved in:
4
Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices
Wang, Jerred Junqi
;
Braunstein-Minkove, Jessica R.
; …
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10012597288
Saved in:
5
New platform and new excitement? : exploring young educated sport customers' perceptions of watching live sports on OTT services
Xu, Maowei
;
Li, Bo
;
Scott, Olan K. M.
;
Wang, Jerred Junqi
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 682-699
Persistent link: https://www.econbiz.de/10014377667
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6
When journalists are consumers : examining effects of media service quality on media members' behavioural intention
Li, Bo
;
Wang, Jerred Junqi
;
Scott, Olan K. M.
;
Yoo, …
- In:
International journal of sport management and marketing …
24
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10015066403
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7
Does star power boost soccer match attendance? : empirical evidence from the Chinese Soccer League
Li, Bo
;
Liu, Yuanyang
;
Wang, Jerred Junqi
;
Scott, Olan K. M.
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 97-109
Persistent link: https://www.econbiz.de/10012155502
Saved in:
8
Dimensions of general market demand associated with professional team sports : development of a scale
Byon, Kevin K.
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
13
(
2010
)
2
,
pp. 142-157
Persistent link: https://www.econbiz.de/10003966541
Saved in:
9
Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.
;
Zhang, James J.
;
Tsuji, Yosuke
- In:
Sport management review
14
(
2011
)
2
,
pp. 347-360
Persistent link: https://www.econbiz.de/10009390387
Saved in:
10
Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.
;
Zhang, James J.
;
Tsuji, Yosuke
- In:
Sport management review
14
(
2011
)
2
,
pp. 347-360
Persistent link: https://www.econbiz.de/10009408720
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