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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
83
Relationship marketing
56
Beziehungsmarketing
55
Franchising
40
Social Web
22
Social web
22
Australia
20
Online retailing
20
Online-Handel
20
Brand management
19
Customer satisfaction
19
Kundenzufriedenheit
19
Luxury goods
19
Luxusgüter
19
Markenführung
19
Australien
17
Marketing management
17
Marketingmanagement
17
E-commerce
16
Electronic Commerce
16
Internet marketing
16
Online-Marketing
16
Service quality
16
Brand image
15
Dienstleistungsqualität
15
Markenimage
15
Advertising
14
Artificial intelligence
13
Einzelhandel
13
Künstliche Intelligenz
13
Marketing
13
Retail trade
13
Brand
12
Markenartikel
12
Digitalisierung
10
Digitization
10
Lieferantenmanagement
10
Supplier relationship management
10
Werbung
10
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Online availability
All
Undetermined
72
Free
10
Type of publication
All
Article
82
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
75
Aufsatz in Zeitschrift
75
Aufsatz im Buch
5
Book section
5
Aufsatzsammlung
2
research-article
2
Language
All
English
85
Author
All
Thaichon, Park
62
Quach, Sara
43
Shao, Wei
8
Barari, Mojtaba
7
Jayawardena, Nirma Sadamali
7
Ross, Mitchell
7
Thaichon, Paramaporn
7
Hamelin, Nicolas
6
Lavuri, Rambabu
6
Cheah, Jun-Hwa
5
Hiram Ting
5
Jebarajakirthy, Charles
5
Septianto, Felix
5
Surachartkumtonkun, Jiraporn
5
Zhang, Yunen
4
Ferm, Lars-Erik Casper
3
Jaiswal, Deepak
3
Nguyen, Mai
3
Razzaq, Ali
3
Behl, Abhishek
2
Bu, Yi
2
Jin, Ting
2
Kautish, Pradeep
2
Lim, Xin-Jean
2
Lobo, Antonio
2
Moudrý, Dann Vit
2
Parkinson, Joy
2
Prentice, Catherine
2
Taleizadeh, Ata Allah
2
Vahdat, Arash
2
Aashish, Kumar
1
Abraham, Christopher
1
Agrawal, Suchi
1
Al-Shihabi, Sameh
1
Alabastro, Artem
1
Alizadeh, Ali
1
Anas, Mohammad
1
Arachchige, Jaliya Amarasinghe
1
Bandyopadhyay, Argho
1
Bandyopadhyay, Chinmoy
1
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Published in...
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Journal of retailing and consumer services
20
Asia Pacific journal of marketing and logistics
10
Journal of consumer behaviour
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Marketing intelligence & planning
4
Luxury marketing, sustainability and technology : the future of luxury management
3
Services marketing quarterly
3
Australasian marketing journal
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of business research : JBR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Psychology & marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Developing digital marketing : relationship perspectives
1
European Journal of Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of hospitality management
1
International marketing review
1
Journal of food products marketing
1
Journal of global information management
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of revenue and pricing management
1
Journal of strategic marketing
1
Operational research : an international journal
1
Transforming relationship marketing : strategies and business models in the digital age
1
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All
ECONIS (ZBW)
83
Other ZBW resources
2
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1
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
2
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen, Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
3
The effects of team diversity on promoting sustainable luxury products
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Sung, Billy
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
9
,
pp. 2082-2103
Persistent link: https://www.econbiz.de/10015210733
Saved in:
4
Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands
Jayawardena, Nirma Sadamali
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
9
,
pp. 2155-2176
Persistent link: https://www.econbiz.de/10015210746
Saved in:
5
Aesthetic labor and visible diversity : the role in retailing service encounters
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011743114
Saved in:
6
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
7
The effects of service quality on internet service provider customers' behaviour : a mixed methods study
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 435-463
Persistent link: https://www.econbiz.de/10011583360
Saved in:
8
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
9
Managing customer switching behavior in the banking industry
Thaichon, Park
;
Quach, Sara
;
Bavalur, Amulya Sai
;
Nair, …
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10011756714
Saved in:
10
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
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