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Digital influencer's choice of product endorsement : a perspective of congruence

Feng, Nan; Zhao, Wenfan; Feng, Haiyang; Li, Minqiang; … - In: Journal of management science and engineering 8 (2023) 3, pp. 305-324

To infer product fitness information, consumers often consult digital influencers who exert effort to learn and evaluate product features and then propagate information to their followers. However, influencers' recommendations are not limited to products that exactly match their expertise, which...

Persistent link: https://www.econbiz.de/10014383274

Numerical investigation on mixed bundling and pricing of information products

Li, Minqiang; Feng, Haiyang; Chen, Fuzan; Kou, Jisong - In: International journal of production economics 144 (2013) 2, pp. 560-571

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Optimal versioning strategy for information products with behavior-based utility function of heterogeneous customers

Li, Minqiang; Feng, Haiyang; Chen, Fuzan; Kou, Jisong - In: Computers & operations research : and their … 40 (2013) 10, pp. 2374-2386

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Competing on price and guarantee compensation : heeding cloud consumer's quality perception

Chen, Fuzan; Lu, Aijun; Wu, Harris; Li, Minqiang; Feng, … - In: Information & management : the internat. journal of … 60 (2023) 8, pp. 1-20

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Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers

Feng, Nan; Su, Zhenjing; Li, Dahui; Zheng, Chundong; … - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 1061-1070

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Price-aware enhanced dynamic recommendation based on deep learning

Guo, Wenhao; Tian, Jin; Li, Minqiang - In: Journal of retailing and consumer services 75 (2023), pp. 1-13

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Personalized recommendations based on time-weighted overlapping community detection

Feng, Haoyuan; Tian, Jin; Wang, Harry Jiannan; Li, Minqiang - In: Information & management : the internat. journal of … 52 (2015) 7, pp. 789-800

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Wholesale pricing or agency pricing on online retail platforms : the effects of customer loyalty

Chen, Lin; Nan, Guofang; Li, Minqiang - In: International journal of electronic commerce : IJEC 22 (2018) 4, pp. 576-608

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Optimal pricing for cloud service providers in a competitive setting

Nan, Guofang; Zhang, Zan; Li, Minqiang - In: International journal of production research 57 (2019) 20, pp. 6278-6291

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Channel integration choices and pricing strategies for competing dual-channel retailers

Wang, Ronghui; Nan, Guofang; Chen, Lin; Li, Minqiang - In: IEEE transactions on engineering management : EM 69 (2022) 5, pp. 2260-2274

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