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Look what we have here : exploring brand-related sport consumer Twitter conversation topics
Wanless, Liz; Kennedy, Heather; Davies, Melissa; … - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 150-165
Persistent link: https://www.econbiz.de/10014635124
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Letting the dogs out : the impact of team service dogs on brand image, perceived altruism, and behavioral intention
Mastromartino, Brandon; Wear, Henry; Naraine, Michael L.; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 4, pp. 265-277
Persistent link: https://www.econbiz.de/10013532035
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Exploring fans' experience of toxicity in women's sport social media communities
Piché, Megan C.; Naraine, Michael L. - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 3, pp. 229-241
Persistent link: https://www.econbiz.de/10015076980
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Contextualizing fans' divergent experiences of sport activism through a social identity threat lens
Dalal, Keegan; Naraine, Michael L. - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 3, pp. 242-257
Persistent link: https://www.econbiz.de/10015076990
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It's about time : a longitudinal examination of attitudes and brand associations of a women's professional sport team
Wear, Henry; Naraine, Michael L.; Bakhsh, Jordan - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 128-140
Persistent link: https://www.econbiz.de/10013346956
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Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.; Naraine, Michael L.; Greenwell, Chris - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
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Sport facilities as a broadcast studio for human extensibility? : geographic information system-based diagrams of a high- and low-identified sport fan
Seifried, Chad - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 515-530
Persistent link: https://www.econbiz.de/10009425062
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Forty years of BIRGing : new perspectives on Cialdini's seminal studies
Jensen, Jonathan A.; Turner, Brian A.; Delia, Elizabeth B. - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 149-161
Persistent link: https://www.econbiz.de/10011489234
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More than competition : exploring stakeholder identities at a grassroots cause-related sporting event
Parris, Denise Linda; Shapiro, Stephen L.; Welty … - In: International review on public and non-profit marketing 12 (2015) 2, pp. 115-140
Persistent link: https://www.econbiz.de/10011410737