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Chapter 1: Introduction: Evolving Consumers, Companies, and Societies. Do We Remember Why Companies Exist? -- Chapter 2: The Relationship Between Individuals' Wellbeing and Individuals' Reactions to New Digital Technologies. A Review -- Chapter 3: The Crucial Role of Perceived Wellbeing in...
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Introduction -- Chapter 1. A review of the concept of NFTs in marketing -- Chapter 2. How Materialism Influences the Purchase of NFT-Based Artworks -- Chapter 3. The Role of Consumer Innovation in Buying Fashion NFTs -- Chapter 4. The Moderating Effect of Status-Consumption Orientation in a...
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