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To show or not show : using user profiling to manage internet advertisement campaigns at Chitika

Mookerjee, Radha; Kumar, Subodha; Mookerjee, Vijay S. - In: Interfaces : the INFORMS journal on the practice of … 42 (2012) 5, pp. 449-464

Persistent link: https://www.econbiz.de/10009661444

Impact of recommender system on competition between personalizing and non-personalizing firms

Ghoshal, Abhijeet; Kumar, Subodha; Mookerjee, Vijay S. - In: Journal of management information systems : JMIS 31 (2014/15) 4, pp. 243-277

Persistent link: https://www.econbiz.de/10011385743

Optimizing performance-based internet advertisement campaigns

Mookerjee, Radha; Kumar, Subodha; Mookerjee, Vijay S. - In: Operations research 65 (2017) 1, pp. 38-54

Persistent link: https://www.econbiz.de/10011648856

Advertising Strategies in Electronic Retailing : A Differential Games Approach

Liu, Dengpan - 2012

We consider advertising problems under an IT capacity constraint encountered by electronic retailers in a duopolistic setting. While there is a considerable amount of literature on advertising games between firms, introducing an IT capacity constraint fundamentally changes this problem. In the...

Persistent link: https://www.econbiz.de/10013113927

Mobile advertisement campaigns for boosting in-store visits : a design framework and case study

Keshanian, Kimia; Ramasubbu, Narayan; Dutta, Kaushik - In: Production and operations management : the flagship … 32 (2023) 8, pp. 2438-2454

Persistent link: https://www.econbiz.de/10014328691

Leveraging philanthropic behavior for customer support : the case of user support forums

Jabr, Wael; Mookerjee, Radna; Tan, Yong; Mookerjee, Vijay S. - In: Management information systems : mis quarterly 38 (2014) 1, pp. 187-208

Persistent link: https://www.econbiz.de/10010258245

Selling vs. profiling : optimizing the offer set in web-based personalization

Johar, Monica; Mookerjee, Vijay S.; Sarkar, Sumit - In: Information systems research : ISR 25 (2014) 2, pp. 285-306

Persistent link: https://www.econbiz.de/10010393294

Knowing what your customer wants : improving inventory allocation decisions in online movie rental systems

Ceran, Yasin; Singh, Harpreet; Mookerjee, Vijay S. - In: Production and operations management : an international … 25 (2016) 10, pp. 1673-1688

Persistent link: https://www.econbiz.de/10011602912

Recommendations and cross-selling : pricing strategies when personalizing firms cross-sell

Ghoshal, Abhijeet; Mookerjee, Vijay S.; Sarkar, Sumit - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 430-456

Persistent link: https://www.econbiz.de/10012624131

The voice of the customer : managing customer care in Twitter

Mousavi, Reza; Johar, Monica; Mookerjee, Vijay S. - In: Information systems research : ISR 31 (2020) 2, pp. 340-360

Persistent link: https://www.econbiz.de/10012294998