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Understanding the lack of diversity in sport consumer behavior research
Delia, Elizabeth B.; Melton, E. Nicole; Sveinson, Katherine - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 265-276
Persistent link: https://www.econbiz.de/10013255815
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Fan networks in women's sport : an egocentric analysis of social fans and IsoFans
Katz, Matthew; Melton, E. Nicole; Isard, Risa F.; Agha, Nola - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 2, pp. 166-180
Persistent link: https://www.econbiz.de/10014635125
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The determinants of Muslim women's pro-sport Hijab purchase intention : a theory of planned behavior perspective
Hussain, Umer; Cunningham, George B. - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1249-1268
Persistent link: https://www.econbiz.de/10014320249
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Convergence or distinctiveness? : exploring how geographic location influences fan behavior in online fan communities
Huber, Blaine R.; Katz, Matthew; Baker, Bradley J.; … - In: Sport, Business and Management : an international … 14 (2024) 5/6, pp. 627-647
Persistent link: https://www.econbiz.de/10015272575
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An analysis of identity conflict among health-conscious sport fans
Mansfield, Aaron C.; Melton, E. Nicole; Katz, Matthew - In: Journal of sport management : the official journal of … 36 (2022) 6, pp. 600-612
Persistent link: https://www.econbiz.de/10014246140
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Prediction fan behavior through egocentric network analysis : examining season-ticket holder renewal
Katz, Matthew; Heere, Bob; Melton, E. Nicole - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 217-228
Persistent link: https://www.econbiz.de/10012293265
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ESport : construct specifications and implications for sport management
Cunningham, George B.; Fairley, Sheranne; Ferkins, Lesley; … - In: Sport management review 21 (2018) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10011808686