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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
21
China
10
Relationship marketing
10
Beziehungsmarketing
9
Brand
7
Brand management
7
Markenartikel
7
Markenführung
7
Brand image
6
Customer satisfaction
6
Dienstleistungsqualität
6
Kundenzufriedenheit
6
Service quality
6
Markenimage
5
Retail trade
5
Social Web
5
Social web
5
Confidence
4
Customer loyalty
4
Emotion
4
Internet marketing
4
Online-Marketing
4
Singapur
4
Vertrauen
4
Australia
3
Brand loyalty
3
Einzelhandel
3
Engagement
3
Markentreue
3
Online retailing
3
Online-Handel
3
Satisfaction
3
Trust
3
Arbeitsgruppe
2
Betriebsgrösse
2
Brand affinity
2
Brand experience
2
Brand passion
2
Brand satisfaction
2
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research-article
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English
22
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Wong, Amy
20
Dean, Alison
2
Haque, Mehruba
2
Wang, Yong
2
Wei, Joicey
2
Wong, Jimmy
2
Zhou, Lianxi
2
Bechter, Clemens
1
Chung, Seh Woong
1
Hao, Andy
1
Ho, Shirie Pui Shan
1
Hung, Yu-Chen
1
Lee, Marcus
1
Lee, Tag
1
Phau, Ian
1
Rinderer, Peter
1
Sohal, Amrik
1
Zhu, Ying
1
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Journal of retailing and consumer services
3
U21Global Working Paper
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
International journal of automotive technology and management : IJATM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of retail and distribution management
1
International journal of services, economics and management
1
Journal of Services Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of financial services marketing
1
Journal of international consumer marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of product & brand management
1
The journal of services marketing
1
U21Global Authentic Assessment Series
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ECONIS (ZBW)
21
Other ZBW resources
1
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1
How green sustainability efforts affect brand-related outcomes
Wong, Amy
- In:
Asia-Pacific journal of business administration
16
(
2024
)
5
,
pp. 1182-1201
Persistent link: https://www.econbiz.de/10015326654
Saved in:
2
Factors influencing the adoption of mobile app during the COVID-19 pandemic
Lee, Tag
;
Wong, Amy
- In:
International journal of services, economics and management
14
(
2023
)
4
,
pp. 376-395
Persistent link: https://www.econbiz.de/10014430136
Saved in:
3
Consumer resistance to service robots : a stressor-based perspective on engagement and wellbeing
Wong, Jimmy
;
Wong, Amy
- In:
Journal of consumer marketing
42
(
2025
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10015205250
Saved in:
4
The role of customer personality in premium banking services
Ho, Shirie Pui Shan
;
Wong, Amy
- In:
Journal of financial services marketing
28
(
2023
)
2
,
pp. 285-305
Persistent link: https://www.econbiz.de/10014326867
Saved in:
5
Antecedents of m-commerce satisfaction and purchase behaviour in the footwear industry
Haque, Mehruba
;
Wong, Amy
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 259-279
Persistent link: https://www.econbiz.de/10014309727
Saved in:
6
Retaining consumer engagement in online retail brand communities
Wong, Amy
;
Chung, Seh Woong
- In:
International journal of retail and distribution management
51
(
2023
)
8
,
pp. 1010-1026
Persistent link: https://www.econbiz.de/10014334350
Saved in:
7
Service robot acceptance in museums : an empirical study using the service robot acceptance model (sRAM)
Wong, Amy
;
Wong, Jimmy
- In:
The journal of services marketing
38
(
2024
)
5
,
pp. 619-635
Persistent link: https://www.econbiz.de/10015110533
Saved in:
8
Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads
Zhu, Ying
;
Wang, Yong
;
Wei, Joicey
;
Hao, Andy
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10014428176
Saved in:
9
Experiential Approach to Consumer Decision Making
Phau, Ian
-
2020
Persistent link: https://www.econbiz.de/10013042886
Saved in:
10
How social capital builds online brand advocacy in luxury social media brand communities
Wong, Amy
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014235383
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