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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
18
Advertising
10
Werbung
10
Advertising effects
8
Werbewirkung
8
Brand image
6
Markenimage
5
Artificial intelligence
4
Künstliche Intelligenz
4
Mobile marketing
4
USA
4
United States
4
Altruism
3
Altruismus
3
Charity
3
Comparison
3
Emotion
3
Fundraising
3
Internet marketing
3
Mobile Marketing
3
Online-Marketing
3
Personalization
3
Social Web
3
Social web
3
South Korea
3
Südkorea
3
Vergleich
3
Wohltätigkeit
3
Anthropomorphism
2
Charitable behavior
2
Dienstleistung
2
Experiment
2
Language
2
Mobile Anwendung
2
Mobile application
2
Mobile communications
2
Mobilkommunikation
2
Services
2
Sprache
2
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15
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Article
18
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18
Aufsatz in Zeitschrift
18
Language
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English
18
Author
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Baek, Tae Hyun
18
Yoon, Sukki
11
Kim, Seeun
6
Kim, Yeonshin
3
Bang, Hye Jin
2
Choi, Dongwon
2
Yoo, Chan Yun
2
Bakpayev, Marat
1
Childs, Michelle L.
1
Choi, Yung Kyun
1
Han, Nah Ray
1
Kim, Jooyoung
1
Kim, Jungkeun
1
Kim, Min-Seong
1
Kim, Youn-Kyung
1
King, Karen Whitehill
1
Oh, Sang Do
1
Taylor, Charles Raymond
1
Yoo, Kyunga
1
Yu, Jay Hyunjae
1
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International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
Journal of retailing and consumer services
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
Journal of consumer behaviour
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
18
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1
The differential roles of brand credibility and brand prestige in consumer brand choice
Baek, Tae Hyun
;
Kim, Jooyoung
;
Yu, Jay Hyunjae
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 662-678
Persistent link: https://www.econbiz.de/10003990413
Saved in:
2
When environmental messages should be assertive : examining the moderating role of effort investment
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 135-157
Persistent link: https://www.econbiz.de/10011298743
Saved in:
3
When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
Saved in:
4
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
Saved in:
5
Guilt and shame : environmental message framing effects
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011744304
Saved in:
6
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
7
Branded app usability : conceptualization, measurement, and prediction of consumer loyalty
Baek, Tae Hyun
;
Yoo, Chan Yun
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10011848779
Saved in:
8
Looking forward, looking back : the impact of goal progress and time urgency on consumer responses to mobile reward apps
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238364
Saved in:
9
The effect of 360-degree rotatable product images on purchase intention
Kim, Seeun
;
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012268816
Saved in:
10
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Seeun
;
Kim, Yeonshin
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10012016715
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