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To be precise (imprecise) in utilitarian (hedonic) contexts : examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations
Zhu, Hong; Zhu, Zimeng; Ou, Yilin; Yin, Ya - In: Psychology & marketing 40 (2023) 12, pp. 2668-2685
Persistent link: https://www.econbiz.de/10014432529
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Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen; Zhu, Zhihua; Xu, Xiaoke; Chao, Naipeng - In: Journal of advertising research 63 (2023) 3, pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
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Consumer click responses to paid ad set strategies of search platforms
Cheng, Ming; Zhu, Zhen - In: The Cornell hospitality quarterly 66 (2025) 1, pp. 95-109
Persistent link: https://www.econbiz.de/10015187654
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Intangible cultural heritage souvenirs : image congruity and brand influence on tourists' purchase intention
Guo, Yanbing; Zhu, Zhuanfa - In: Tourism review 78 (2023) 4, pp. 1203-1216
Persistent link: https://www.econbiz.de/10014323263
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Should businesses take a stand? : effects of perceived psychological distance on consumers' expectation and evaluation of corporate social advocacy
Xu, Hao; Lee, Eugene; Rim, Hyejoon - In: Journal of marketing communications 28 (2022) 8, pp. 840-863
Persistent link: https://www.econbiz.de/10013493047
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Second-hand clothing shopping among college students : the role of psychographic characteristics
Yan, Ruoh-nan; Bae, Su Yun; Xu, Huimin - In: Young consumers : insight and ideas for responsible … 16 (2015) 1, pp. 85-98
Persistent link: https://www.econbiz.de/10011308969
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Forging relationships to coproduce : a consumer commitment model in an extended service encounter
Guo, Lin; Chen, Cuiping; Xu, Huimin - In: Journal of retailing and consumer services 31 (2016), pp. 380-388
Persistent link: https://www.econbiz.de/10011529028
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It is nice to be important, but it is more important to be nice : country-of-origin's perceived warmth in product failures
Xu, Huimin; Leung, Ada; Yan, Ruoh-nan - In: Journal of consumer behaviour : an international … 12 (2013) 4, pp. 285-292
Persistent link: https://www.econbiz.de/10009780519
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A study on factors affecting service quality and loyalty intention in mobile banking
Zhou, Qingji; Lim, Fong Jie; Yu, Han; Xu, Gaoqian; Ren, … - In: Journal of retailing and consumer services 60 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012502613
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How do consumers react to company moral transgressions? : the role of power distance belief and empathy for victims
Xu, Haiyue; Bolton, Lisa E.; Winterich, Karen Page - In: Journal of consumer research : JCR ; an … 48 (2021) 1, pp. 77-101
Persistent link: https://www.econbiz.de/10012594295