What is the incremental information in imagery? This paper introduces the concept of visualattention and proposes a new methodology to identify the effect of information contentprovided in images, above and beyond that of contemporaneous textual information. Ourobjective (non-behavioral)...

Video is one of the fastest growing online services offered to consumers. The rapid growth of online video consumption brings new opportunities for marketing executives and researchers to analyze consumer behavior. However, video introduces new challenges. Specifically, analyzing unstructured...