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How nostalgic brand positioning shapes brand equity : differences between emerging and developed markets

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When does customer participation matter? : an empirical investigation of the role of customer empowerment in the customer participation-performance link

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Chapter 1: Introduction -- Part A: From Exporter to the Born-Global Firm.-Chapter 2: Innovation, organizational capabilities, and the born-global firm -- Chapter 3: The export development process: an intergrative review of empirical models -- Part B: International Buyer-Seller Relationships and...

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