Narrow search
Showing 1 - 10 of 21
Cover Image
Factors influencing consumers' attitude, intention and behavior towards short message service-based mobile advertising in Pakistan
Shaheen, Muhammad; Lodhi, Rab Nawaz; Mahmood, Zahid; … - In: The IUP journal of brand management : IJBRM 14 (2017) 1, pp. 24-44
Persistent link: https://www.econbiz.de/10011751000
Cover Image
Brand loyalty versus brand switching : revisiting the concept from young consumers' perspective
Ali, Aasir; Muhammad, Arshad Khushi; Rasheed, Muhammad … - In: The Lahore journal of business 8 (2019/2020) 2, pp. 129-154
Persistent link: https://www.econbiz.de/10012299286
Cover Image
Establishing loyalty from consumers' CSR perception toward the restaurants offering nutritional information
Rehman, Mohsin Abdur; Park-Poaps, Haesun; Lodhi, Rab Nawaz - In: Services marketing quarterly 43 (2022) 2, pp. 206-225
Persistent link: https://www.econbiz.de/10013178034
Cover Image
The effect of brand equity on customer satisfaction : an empirical study based on David Aaker's brand equity model
Tanveer, Zoyia; Lodhi, Rab Nawaz - In: The IUP journal of brand management : IJBRM 13 (2016) 3, pp. 43-54
Persistent link: https://www.econbiz.de/10011627192
Cover Image
The Hijabi servers : customers' perception of employees' physical appearance in restaurants
Sonmez, Damla; Ali, Faizan; Wildes, Vivienne; … - In: International journal of hospitality management 114 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014439972
Cover Image
Unveiling the mediating mechanisms : service recovery and customer advocacy between app attachment and customers' responses
Aureliano-Silva, Leonardo; Fu, Xiaoxiao; Cobanoglu, Cihan; … - In: Journal of hospitality and tourism insights 8 (2025) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10015271282
Cover Image
Traveling with family! : a mediated-moderation model on the intention to use accommodation sharing
Parvez, M. Omar; Eluwole, Kayode Kolawole; … - 2024
Persistent link: https://www.econbiz.de/10015159134
Cover Image
Using global positioning systems as a marketing tool : an analysis of US consumers' use and perceptions
Cobanoglu, Cihan; Ciccarelli, Silvia; Nelson, Robert R.; … - In: Journal of hospitality marketing & management 19 (2010) 6, pp. 556-574
Persistent link: https://www.econbiz.de/10008651273
Cover Image
Preface: The impact of consumer-generated media and social networking in hospitality : the implications for consumers and hospitality managers
Erdem, Mehmet; Cobanoglu, Cihan - In: Journal of hospitality marketing & management 19 (2010) 7, pp. 697-699
Persistent link: https://www.econbiz.de/10008698317
Cover Image
Understanding satisfied and dissatisfied hotel customers : text mining of online hotel reviews
Berezina, Katerina; Bilgihan, Anil; Cobanoglu, Cihan; … - In: Journal of hospitality marketing & management 25 (2016) 1/2, pp. 1-24
Persistent link: https://www.econbiz.de/10011453950