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Customer participation and new product performance : towards the understanding of the mechanisms and key contingencies
Morgan, Todd; Obal, Michael W.; Anokhin, Sergey - In: Research policy : policy, management and economic … 47 (2018) 2, pp. 498-510
Persistent link: https://www.econbiz.de/10011970897
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Strategic change and innovation reputation : opening up the innovation process
Morgan, Todd; Obal, Michael W.; Jewell, Robert D. - In: Journal of business research : JBR 132 (2021), pp. 249-259
Persistent link: https://www.econbiz.de/10012581604
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Customer participation in new product development and the impact of remote work
Obal, Michael W.; Friske, Wesley; Morgan, Todd - In: The journal of business & industrial marketing 39 (2024) 7, pp. 1626-1641
Persistent link: https://www.econbiz.de/10015083711
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Customer engagement in a Big Data world
Kunz, Werner; Aksoy, Lerzan; Bart, Yakov; Heinonen, Kristina - In: The journal of services marketing 31 (2017) 2, pp. 161-171
Persistent link: https://www.econbiz.de/10011654662