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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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Modelling the factors impacting customer engagement for branded content in healthcare
Chauhan, Trishala; Sindhu, Shilpa; Mor, Rahul S. - In: International journal of pharmaceutical and healthcare … 18 (2024) 1, pp. 102-121
Persistent link: https://www.econbiz.de/10014479721
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Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.; Castillo-Abdul, Bárbara - In: The journal of management development 42 (2023) 6, pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
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Process control for monitoring customer engagement
Malthouse, Edward C.; Wang, Wei-Lin; Calder, Bobby J.; … - In: Journal of marketing analytics : JMA 7 (2019) 2, pp. 54-63
Persistent link: https://www.econbiz.de/10012113463
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Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie; Fischer, Thomas; Riedl, René - In: Electronic commerce research 21 (2021) 2, pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
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From dreaming to believing : a review of consumer engagement behaviours with brands' social media content across the holiday travel process
Creevey, Dean; Kidney, Etain; Mehta, Glenn - In: Journal of travel and tourism marketing 36 (2019) 6, pp. 679-691
Persistent link: https://www.econbiz.de/10012179457
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Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing; Zhang, Yulin - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
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Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel; Sharif, Taimur; Ding Hooi Ting; Sharif, … - In: Psychology & marketing 41 (2024) 7, pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
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Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on brand love and loyalty
Bazi, Saleh; Filieri, Raffaele; Gorton, Matthew - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
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Standing out from the crowd : when and why color complexity in social media images increases user engagement
Kanuri, Vamsi K.; Hughes, Christian; Hodges, Brady T. - In: International journal of research in marketing : IJRM ; … 41 (2024) 2, pp. 174-193
Persistent link: https://www.econbiz.de/10015057432