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A short history of customer retention : the TRI*M Benchmarking Database as an experience database
O'Gorman, Susanne - In: From customer retention to a holistic stakeholder …, (pp. 89-98). 2008
Persistent link: https://www.econbiz.de/10003641799
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How to obtain the Voice of the Customer : experiences with the introduction of an integrated customer retention system in the MAN Commercial Vehicles Group
Reich, Sandra; Pirner, Peter - In: From customer retention to a holistic stakeholder …, (pp. 99-115). 2008
Persistent link: https://www.econbiz.de/10003641805
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From customer retention to a holistic stakeholder management system : living a vision
Huber, Margit (ed.); O'Gorman, Susanne (contributor) - 2008
Persistent link: https://www.econbiz.de/10014008635
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From Customer Retention to a Holistic Stakeholder Management System : Living a Vision
Huber, Margit (contributor); O'Gorman, Susanne (contributor) - 2008
Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from...
Persistent link: https://www.econbiz.de/10013520899