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Relationship marketing : interaction, dialogue and value
Grönroos, Christian - 1997
Persistent link: https://www.econbiz.de/10000964747
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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Service profit logic : ensuring customer willingness to pay
Grönroos, Christian - In: The Routledge handbook of service research insights and …, (pp. 46-68). 2020
Persistent link: https://www.econbiz.de/10012238609
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Service productivity : toward a conceptualisation of the transformation of inputs into customer value in services
Grönroos, Christian (contributor);  … - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536013
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Value-based sales process adaption in business relationships
Viio, Paul; Grönroos, Christian - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
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Critical service logic : making sense of value creation and co-creation
Grönroos, Christian; Voima, Päivi - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 133-150
Persistent link: https://www.econbiz.de/10009736682
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Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen; Sparks, Leigh; Moutinho, Luiz; … - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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Relationality in the service logic of value creation
FitzPatrick, Mary; Varey, Richard J.; Grönroos, Christian - In: The journal of services marketing 29 (2015) 6/7, pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
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Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara; Streukens, Sandra; Van … - In: Journal of service management 28 (2017) 4, pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
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Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas; Visconti, Luca M.; Grönroos, Christian; … - In: Journal of business research : JBR 120 (2020), pp. 114-126
Persistent link: https://www.econbiz.de/10012417106