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Dienstleistung
Relationship marketing
40
Services marketing
39
Dienstleistungsmarketing
31
Beziehungsmarketing
30
Marketing theory
27
Marketing
26
Consumer behaviour
21
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19
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19
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19
Marketingmanagement
18
Betriebliche Wertschöpfung
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Supplier relationship management
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Dienstleistungsgewerbe
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Absatz
14
Service-dominant logic
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Customer integration
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Dienstleistungssektor
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11
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Kundenwert
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7
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6
Dienstleistungsqualität
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Grönroos, Christian
16
Ojasalo, Katri
2
Bateson, John E. G.
1
Berry, Leonard L.
1
Bitner, Mary Jo
1
Bowen, David E.
1
Brown, Stephen Walter
1
Chase, Richard B.
1
Davey, Janet
1
Edvardsson, Bo
1
Fisk, Raymond P.
1
FitzPatrick, Mary
1
Gummerus, Johanna
1
Parasuraman, A.
1
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Svenska Handelshögskolan <Helsinki>
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Ekonomiska Samfundets tidskrift
1
International journal of quality and service sciences
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
Organization and management series
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
The Routledge companion to strategic marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
2
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1
Service management and marketing : managing the moments of truth in service competition
Grönroos, Christian
-
1990
-
1. print.
Persistent link: https://www.econbiz.de/10004085534
Saved in:
2
Service management and marketing : a customer relationship management approach
Grönroos, Christian
-
2000
-
2. ed
Persistent link: https://www.econbiz.de/10001468264
Saved in:
3
Servicenäringarna saknas i företagsekonomisk forskning
Grönroos, Christian
- In:
Ekonomiska Samfundets tidskrift
32
(
1979
)
1
,
pp. 195-200
Persistent link: https://www.econbiz.de/10002547244
Saved in:
4
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
5
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
6
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
7
The CSS Model : developing service offerings based on service's inherent sources of competitive advantage
Grönroos, Christian
- In:
Service Excellence als Impulsgeber : Strategien - …
,
(pp. 187-196)
.
2007
Persistent link: https://www.econbiz.de/10003595868
Saved in:
8
Developing the service offering - a source of competitive advantage
Grönroos, Christian
-
1987
Persistent link: https://www.econbiz.de/10013400715
Saved in:
9
Co-creation of value in service marketing : an approach relevant to managerial decision making
Grönroos, Christian
- In:
The Routledge companion to strategic marketing
,
(pp. 261-274)
.
2021
Persistent link: https://www.econbiz.de/10012498510
Saved in:
10
Service management and marketing : managing the moments of truth in service competition
Grönroos, Christian
-
1990
Persistent link: https://www.econbiz.de/10013501961
Saved in:
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