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"Are multichannel customers really more valuable? : an analysis of banking services"

Cambra-Fierro, Jesús; Kamakura, Wagner A.; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 1, pp. 208-212

Persistent link: https://www.econbiz.de/10011490894

Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications

Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 19 (2016) 3, pp. 276-290

Persistent link: https://www.econbiz.de/10011665396

Channel habits and the development of successful customer-firm relationships in services

Cambra-Fierro, Jesús; Melero-Polo, Iguácel; Patrício, Lia - In: Journal of service research 23 (2020) 4, pp. 456-475

Persistent link: https://www.econbiz.de/10012391608

Multichannel integration along the customer journey : a systematic review and research agenda

Gao, Lily; Melero, Iguacel; Sesé, F. Javier - In: The service industries journal 40 (2020) 15/16, pp. 1087-1118

Persistent link: https://www.econbiz.de/10012403818

Multichannel customer management strategy

Verhoef, Peter C. - In: Handbook of marketing strategy, (pp. 135-150). 2012

Persistent link: https://www.econbiz.de/10009530866

Understanding brand and dealer retention in the new car market : the moderating role of brand type

Verhoef, Peter C. (contributor); Langerak, Fred (contributor) - 2004 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10002208428

Understanding Brand and Dealer Retention in the New Car Market : The Moderating Role of Brand Type

Verhoef, Peter C.; Donkers, Bas; Langerak, Fred - 2012

Dealers are assumed to contribute positively to brand retention. We argue that the type of brand moderates the effect of dealer performance on brand retention. Moreover, dealer retention is determined by different drivers for dealers selling different types of brands. To analyze our claims...

Persistent link: https://www.econbiz.de/10014028882

The effect of search channel elimination on purchase incidence, order size and channel choice

Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64

Persistent link: https://www.econbiz.de/10010370707

Customer responses to channel migration strategies toward the E-channel

Trampe, Debra; Konuş, Umut; Verhoef, Peter C. - In: Journal of interactive marketing : a quarterly … 28 (2014) 4, pp. 257-270

Persistent link: https://www.econbiz.de/10010470966

Multichannel shopper segments and their covariates

Konuş, Umut; Verhoef, Peter C.; Neslin, Scott A. - In: Journal of retailing 84 (2008) 4, pp. 398-413

Persistent link: https://www.econbiz.de/10003794925